J.p. Morgan Presents Its 25th Annual Summer Reading List

22 May 2024 News

J.P. Morgan today announced its 25th annual Summer Reading List, a collection of books selected to reflect upon, inspire and propel us forward. With new titles by preeminent educators, creative entrepreneurs, and globally recognized artists and activists, the list takes readers on an adventure from the Peruvian jungle to a Tennessee distillery, Formula 1 racetracks and more.

“In the 25 years since we launched the J.P. Morgan Summer Reading List, the world has experienced radical changes and shifts—many of which we’ve chronicled and tracked via books that feature inspiring leaders, innovative thinking and enticing cultural happenings,” said Darin Oduyoye, Chief Communications Officer of J.P. Morgan Asset & Wealth Management. “This summer we’ve curated a lineup that invites us to dive deeper into topics we love and explore those new to us—that’s the power and promise of summer reading.”

In celebration of the 225th anniversary of JPMorgan Chase’s earliest predecessor—the Manhattan Company, which was founded as a water works company in 1799—J.P. Morgan is proud to introduce an Anniversary Spotlight. This special feature highlights Gary White and Matt Damon’s joint nonprofit, Water.org, and their book, The Worth of Water, which outlines their mission and effort to end the global water crisis.

To curate the list, J.P. Morgan Client Advisors worldwide submitted hundreds of nonfiction titles. That list was then culled and reviewed based on timeliness, quality and appeal to the firm’s global client base. 

The 2024 Summer Reading List selections are:

Super communicators: How to Unlock the Secret Language of Connection by Charles Duhigg
Sharing the latest research on what makes conversations effective, Charles Duhigg reveals how we can level up our communications and make stronger connections. Whether it’s a divided jury room or the way a CIA officer recruits a foreign agent, Duhigg uses examples to illustrate how we can deliver effective messages by recognizing and tapping into the three layers of every conversation—practical, emotional and social. Taking us from the writers’ room of one of television’s most successful sitcoms to the couches of in-demand marriage counselors, Duhigg shows us that we all have super communicators inside of us.

The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness by Jonathan Haidt
Social psychologist Jonathan Haidt lays out urgent facts—and issues a clear call to action—to focus attention on the global epidemic of teen mental illness. Haidt identifies the pervasive use of smartphones and over a dozen other mechanisms as having contributed to the “great rewiring of childhood.” Arguing that these technologies have had a profound negative effect on children’s social and neurological development, he explores what can be done to reverse the significant rise in sleep deprivation, fragmented attention, loneliness, addiction and social comparison. Importantly, Haidt calls for collective action and outlines steps that we all must take to end this epidemic.

Giants: Art from the Dean Collection of Swizz Beatz and Alicia Keys by Phaidon
Celebrating selections from the world-class art collection of musical and cultural icons Alicia Keys and Swizz Beatz (Kasseem Dean), Giants highlights 100 works by nearly 40 multigenerational Black American, African and African diasporic artists. Curated by the Brooklyn Museum for its first-ever major exhibition, the Dean Collection features works by legendary—as well as emerging—artists including Gordon Parks, Jean-Michel Basquiat, Lorna Simpson, Odili Donald Odita and Kennedy Yanko. Giants also includes exclusive conversations between Swizz Beatz, Alicia Keys and curator Kimberli Gant, in addition to interviews with 10 of the renowned artists featured.

Brave New Words: How AI Will Revolutionize Education (and Why That’s a Good Thing) by Salman Khan
Salman Khan, the visionary behind the nonprofit Khan Academy, explores how artificial intelligence (AI) is set to transform learning both in education and the workplace. Demonstrating how AI will not replace human interaction but rather enhance it with tools to encourage creativity and problem solving, he shows how AI can adapt to each student’s individual pace while identifying strengths and areas of improvement. Outlining how emerging technologies can create a more accessible education system, Khan offers practical implications for administrators, counselors and hiring managers, as well as thoughtful insights on how we all can use AI in an increasingly digital world.

Love & Whiskey: The Remarkable True Story of Jack Daniel, His Master Distiller Nearest Green, and the Improbable Rise of Uncle Nearest by Fawn Weaver
Entrepreneur Fawn Weaver reveals the untold story of one of America’s most iconic whiskey brands. Set in Lynchburg, Tennessee, Love & Whiskey follows Weaver’s quest to discover the life of Nearest Green, a 19th century African American distiller who played a pivotal role in developing Jack Daniel’s whiskey. Navigating through layers of history to unlock the truth about Green’s contributions to the spirits industry and his friendship with Daniels, Weaver uncovers a story that connects generations. Her findings inspire a new path forward, with Weaver spearheading the creation of Uncle Nearest Premium Whiskey as a way to honor and celebrate Green’s legacy for generations to come.

The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World’s Fastest-Growing Sport by Joshua Robinson and Jonathan Clegg
In The Formula, Joshua Robinson and Jonathan Clegg from The Wall Street Journal tell the riveting story of how Formula 1’s fearless reinvention led to its breakthrough in America. With fast cars, engineering geniuses, driver rivalries and glamorous settings, The Formula details how F1’s “sudden” arrival in the United States was actually decades in the making. With unfettered access to F1’s most legendary teams and icons from Ferrari to Mercedes, Robinson and Clegg give readers a thrilling look inside the drivers, corporations, cars and risks that have defined the world’s fastest-growing sport.

Secret Stays: Pioneering Hosts of the New Chic by Melinda Stevens, Issy von Simson and Tabitha Joyce
A fascinating exploration curated by Melinda Stevens, Issy von Simson and Tabitha Joyce, Secret Stays introduces 22 hidden gems that reflect the dynamic evolution of modern travel. Highlighting captivating properties and the people who own them—from a secluded Croatian monastery to a Japanese machiya townhome—this coffee table book from Assouline, the luxury brand on culture, reveals one-of-a-kind experiences that stem from a revived belief in genuine, bespoke hospitality. Through stunning photographs and compelling narratives, Secret Stays takes a fresh look at the diverse and ever-evolving face of travel today.

Finding Fortunato: How a Peruvian Adventure Inspired the Sweet Success of a Family Chocolate Business by Adam Pearson
In Finding Fortunato, Adam Pearson takes us on a journey into the northern Peruvian jungle with the inspirational story of the entrepreneurial family who struck gold and discovered the legendary Nacional white cacao bean—previously thought to be extinct. Realizing their success was predicated on disrupting a traditional, unethical supply chain to instead trade directly with local Peruvian farmers, the family pioneered Fortunato Chocolate, a company that would come to be described as the “the Rolex of chocolate.”

Uptime: A Practical Guide to Personal Productivity and Wellbeing by Laura Mae Martin
Every day, tens of thousands of Google employees, from interns to C-suite executives, rely on an executive productivity advisor—Laura Mae Martin—to make the most of their time. In Uptime, Martin provides easy-to-follow steps to boost productivity, prevent burnout and achieve a better work-life balance. Whether you face an avalanche of emails, an overloaded calendar or a difficult meeting to lead, Martin’s strategic approach lays out concrete steps to help you manage time efficiently, focus on priorities, and maintain effective systems and routines.

The Secret Society of Aunts & Uncles by Jake Gyllenhaal and Greta Caruso
A whimsical and heartwarming picture book by Academy Award and Tony Award nominee Jake Gyllenhaal and his childhood best friend Greta Caruso, The Secret Society of Aunts & Uncles celebrates the unique, fun-filled role aunts and uncles play in children’s lives. Humorously exploring the call to adventure that being an aunt or uncle can bring—from flexible bedtimes to activities with a “healthy dose of danger”—this book paints a loving portrait of these special relationships.

Anniversary Spotlight
The Worth of Water: Our Story of Chasing Solutions to the World’s Greatest Challenge by Gary White and Matt Damon
In celebration of the 225th anniversary of JPMorgan Chase’s earliest predecessor—the Manhattan Company, which was founded as a water works company—we are proud to spotlight The Worth of Water by Gary White and Matt Damon. These two unlikely allies, with a shared mission to end the global water crisis, take readers on a journey to empower communities and families with tools to address their potable water shortages. Outlining their trial-and-error approach to finding a workable solution, White and Damon demonstrate how the water crisis is solvable through collective action.

For more information, visit www.jpmorgan.com/readinglist and search #SRL2024 on social media.

Ufc Beginner’s Guide- Everything You Need To Know About The World’s Fastest Growing Sport

17 May 2024 News

With non-stop action and the world’s toughest elite athletes fighting for the title of champion, UFC is the world’s biggest MMA (mixed martial arts) organisation. The sport is home to fighters of various disciplines, spotlighting their combat talents across boxing, Muay Thai, wrestling, and Brazilian Jiu-Jitsu, creating an intense and fast-paced combat sport.

If you’re new to the world of UFC, this guide will tell you everything you need to know ahead of the eagerly anticipated return of UFC to the region this year, including UFC FIGHT NIGHT: SANDHAGEN VS NURMAGOMEDOV in Abu Dhabi on August 3 at Etihad Arena, UFC’s first-ever event in the Kingdom of Saudi Arabia in Riyadh on June 26, and UFC 308 on October 26.

UFC is big business:

  • UFC was founded in 1993 which revolutionised the fight business and today is the largest Pay-Per-View event provider in the world producing more than 40 live events per year.
  • UFC is broadcast in over 170 countries and territories to more than 975 million TV households worldwide in over 46 different languages.
  • The sport has 700 million fans globally, and approximately 260 million followers across its official social media platforms. 

Inside the Octagon:

  • Fights take place inside the famed Octagon®, with each round lasting 5 minutes.
  • Unlike boxing or wrestling, MMA allows athletes of different backgrounds to showcase a wider range of fighting techniques, such as punches, kicks, knees, elbows, and grappling from different disciplines across the worlds of boxing, Brazilian Jiu-Jitsu, Jiu-Jitsu, Judo, Karate, Kickboxing, Kung Fu, Freestyle & Greco-Roman Wrestling, and Tae Kwon Do.
  • Male and female athletes compete by their weight divisions:
    • Men’s:
      • Heavyweight (265 lb/120kg)
      • Light Heavyweight (205 lb/93kg)
      • Middleweight (185 lb/83.9kg)
      • Welterweight (170lb/77.1kg)
      • Lightweight (155lb/70.3kg)
      • Featherweight (145lb/65.8kg)
      • Bantamweight (135lb/61.2kg)
      • Flyweight (125lb/56.7kg)
    • Women’s:
      • Bantamweight (135lb/61.2kg)
      • Flyweight (125lb/56.7kg)
      • Strawweight (115lb/52.2kg)
  • Victories are awarded through different outcomes, including: knockout (KO), technical knockout (TKO; referee stoppage due to fighter disadvantage), submission (tapping due to choke or lock), disqualification (illegal moves), or decision (judges’ scores after the fight).
  • A panel of three judges can determine the winner in multipleways:
    • Unanimous: all judges agree the winner.
    • Split: One judge chooses one athlete. The other two judges pick the other athlete.
    • Majority: Two judges pick the same athlete as the winner. The final judge says fight was a draw.
    • Draw: A unanimous draw is when all three judges score the fight as a draw, a majority draw is when one judge selects in favour of one of the athletes while the other two score the fight as a draw, or a split draw when two judges select in favor of both athletes while the third scores the fight as a draw.

Getting to grips with fight terms:

  • Common fight terms you can expect to hear on fight night include:
    • Clinch: fighters locked up close.
    • Takedown: bringing the fight from standing position to the ground.
    • Guard: A position where a fighter on their back uses their legs to control their opponent.
    • Sprawl and brawl: A fighting style focused on avoiding takedowns and exchanging strikes while standing.
    • Submission: When a fighter taps out (indicates they yield).

What to expect at a UFC Fight Night

Pre-Fight:

  • Electric atmosphere: As the venue fills up with fans eager for the action, expect lively music, vendors selling food and drinks, and a general buzz of excitement and anticipation.
  • Early fights: Up-and-coming fighters or those earlier on the fight card battle it out. These can be exciting displays of raw talent and a chance to discover future stars.
  • Main card anticipation: As the night progresses, the crowd gets hyped for the main card fights featuring established fighters, title contenders, and potentially even championship bouts.

Fight Time:

  • Epic walkouts: Fighters enter the Octagon to dramatic lighting with their entrance music pumping, and the crowd roaring.
  • Fight action: The bell rings and the bout begins. Expect a mix of striking exchanges (jabs, crosses, hooks), grappling sequences (takedowns, submissions), and strategic maneuvers (footwork, defense, counters).
  • Expert commentary: Commentators provide insights throughout the fight, explaining techniques, strategies, and fighters’ histories.

Fight Decisions:

  • Corner time: Between rounds, fighters retreat to their corners for a short break. Coaches give instructions, strategise, and treat any injuries.
  • The verdict (if it goes to the distance): Most non-championship fights are 3 rounds, occasionally extending to 5 rounds, while championship fights are 5. If the fight goes all the way, judges evaluate each round based on a points system and declare a winner.
  • Post-fight interview: Following some fights, audiences can delight in seeing winners interviewed inside the Octagon, sharing their thoughts on the bout, and potentially calling out future opponents.

Ones to Watch:

  • UFC has a stacked roster of athletes across nine weight divisions. Whilst almost everyone is familiar with superstar Conor McGregor, there are several more athletes who have been dubbed ‘ones to watch’ in UFC, including bantam weight Champion Sean O’Malley and welterweight Champion Leon Edwards.
  • Middle Eastern favorites include, Khabib Nurmagomedov (retired but undefeated) and current UFC lightweightchampionIslam Makhachev- both originally from Russia, Morocco’s Youssef Zalal who recently made his return to UFC and the UAE’s very own Mohammad Yahya.

Where to watch UFC Tunein to STARZPLAY – UFC’s exclusive broadcast partner and the only place to stream the action in the Middle East.STARZPLAY airs every UFC event live.

Arabia Insurance And Policybazaar.Ae Announce Strategic Partnership

17 May 2024 News

Arabia Insurance, a leading insurance provider in the United Arab Emirates, and Policybazaar.ae, UAE’s leading insurance aggregator, today announced a strategic partnership to offer a wider range of insurance products to customers in the UAE through Policybazaar.ae’s user-friendly online platform.

This collaboration will enable Arabia Insurance to leverage Policybazaar.ae’s robust online insurance aggregation platform – ensuring that Arabia Insurance’s suite of products, including critical illness insurance, becomes readily accessible to a wider audience across the UAE. Customers will now be able to compare and purchase Arabia Insurance plans seamlessly online, simplifying the insurance buying journey.

Serge Flouty, Senior Country Manager-UAE of Arabia Insurance, said, “We are excited to partner with Policybazaar.ae, a leading player in the online insurance market. Their cutting-edge technology and extensive reach will allow us to offer our comprehensive insurance solutions, including critical illness plans, to a larger customer base in the UAE. This partnership aligns perfectly with our vision of making insurance more accessible and convenient for everyone.”

Commenting on the partnership, Neeraj Gupta, CEO, Policybazaar.ae said, “We are delighted to join forces with Arabia Insurance, a renowned name in the UAE insurance sector. This partnership allows us to expand our product offerings in the UAE and empower customers to make informed insurance decisions through a transparent and user-friendly online platform. This collaboration will particularly benefit individuals seeking critical illness insurance, making it readily available online for the first time.

UAE customers stand to benefit significantly from this partnership, gaining access to a diverse array of products, notably critical illness plans by Arabia Insurance, along with the convenience of an online platform for swift and hassle-free purchases anytime, anywhere. This platform promotes transparency by enabling customers to compare plans, features, and prices, empowering them to make informed decisions efficiently. Together, these advantages streamline the insurance process, ensuring UAE customers find tailored coverage effortlessly.

Ezdubai: E-Commerce Value In The UAE Reached Aed 27.5 Billion In 2023, Expected To Surpass Aed 48.8 Billion By 2028

17 May 2024 News

EZDubai, the fully dedicated e-commerce zone in Dubai South, has launched the fourth edition of its ‘E-Commerce Report in the MENA Region 2023’ in collaboration with Euromonitor International, the world’s leading provider for global business intelligence, market analysis and consumer insights. The report revealed that the UAE’s total e-commerce market size reached AED 27.5 billion in 2023, and is expected to surpass AED 48.8 billion in 2028.

The rapid surge in e-commerce adoption in the UAE is fueled by the tech-savvy Gen Z and millennial population, empowered by strong government support in regulations and backed by substantial investments in digital infrastructure. The top three verticals by value in 2023 were apparel and footwear, consumer electronics and media products.

In the UAE, consumers prefer mobile-based shopping, prioritising convenience and cost-effectiveness. Credit and debit cards are the dominant payment methods for online purchases, as reported by 93.2% of respondents in Euromonitor International’s 2023 survey, showing strong confidence in traditional banking. Smartphones are a widely preferred medium for online shopping, indicating a growing reliance on seamless, mobile-centric shopping experiences, and emphasising the importance of social media.

Meanwhile, E-commerce in the MENA region continued its rise in 2023, with a year-on-year growth of 11.8% to reach nearly AED 106.5 billion after reflecting strong online adoption over the historic period, with a CAGR growth of 25% since 2018.  The e-commerce market size in the MENA is expected to reach AED 183.6 billion in 2028.

Key trends shaping MENA e-commerce include increased omnichannel adaptation, as consumers demand seamless shopping experiences, alongside a rise in digital payments and a shift towards payment apps. The popularity of membership programs and the expansion of online grocery shopping also mark significant changes. Furthermore, mobile commerce in the UAE and Saudi Arabia has seen a substantial surge, with its value nearly quadrupling from 2018 to 2023, reaching approximately AED 14.3 billion and AED 16.1 billion, respectively.

In his comments, Mohsen Ahmad, CEO of Logistics District, Dubai South said: “We are pleased to launch the fourth e-commerce report in partnership with Euromonitor and share the latest insights on the sector with our stakeholders. The region’s e-commerce industry has been witnessing impressive growth, and is primed for further robustness in the future, due to the widespread high-speed internet connectivity, and favorable policies mainly focused on development of digital payments and logistics infrastructure. The UAE has also introduced a new e-commerce law in 2023 to enhance its digital economy by encouraging investment, protecting consumer rights, and fostering innovation. At EZDubai, our mandate is to contribute to the government’s vision and cement the emirate’s position as a hub for regional e-commerce.”

EZDubaiwas designed to attract leading e-commerce companies and create a benchmark with its infrastructure. The e-commerce zone, launched in January 2019 by HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, is strategically located in the heart of the Logistics District of Dubai South.

Global Food Systems At A Crossroads: Urgent Need For Action

15 May 2024 News

The World Economic Forum in collaboration with the Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI)hosted the Food Innovation Conference 2024 in Dubai, under the theme ‘Reimagining Future Food Systems’. This high-level event convened global experts from across business, academia, government and civil society to deepen cooperation and scale technology solutions to transform food systems globally.

The closing session featured keynote speeches by H.E. Dr. Amna Al Dahak, UAE Minister of Environment and Climate Change, and Badr Jafar, CEO of Crescent Enterprises and Special Envoy for Business and Philanthropy.

Other prominent speakers at the conference included Dr. Abdulkareem Al Olama, Chief Executive Officer, Mohammed Bin Rashid Al Maktoum Global Initiatives, H.EKhadim Al Derai, Managing Director and Co-Founder, Al Dahra Holding, Ibrahim Al Zu’bi, Group Chief Sustainability Officer at ADNOC Group, and Jane Nelson, Director of Corporate Responsibility at Harvard Kennedy School.

The event stressed the fundamental shift that must take place in the way food is produced and consumed to address interrelated challenges such as food insecurity, biodiversity loss and carbon emissions.

During his keynote speech, Badr Jafar, who also chaired the COP28 Business & Philanthropy Climate Forum, emphasized the importance of harnessing the combined power of business and philanthropy, stating, “If we are to truly transform our food systems, we need to supercharge our commitment to collaboration across borders and across disciplines and sectors. As a businessperson who also believes in the power of strategic philanthropy, I am optimistic that we are entering a new era of multi-stakeholder cooperation where artificial walls between government, business and philanthropy are coming down.”

With widespread malnutrition of 2 billion people globally, food systems today also contribute heavily to environmental challenges. According to the World Wide Fund for Nature (WWF), current food production methods are responsible for one-third of global greenhouse gas emissions, 80% of deforestation, and consume over 70% of the world’s freshwater. Additionally, global food consumption is projected to rise by at least 50% by 2050.

BadrJafar’s address highlighted that technology and innovation are powerful enablers and catalysts of change, commenting: “With $25 trillion in private markets, we know that business is uniquely equipped to channel vast amounts of private capital and expertise, global networks, and cutting edge technology. For example, the impact that robotics and AI will have on our food systems is immense. From smarter farming, better food processing and safety, smoother supply chain management the private sector will be on the leading edge of this transformation.”

At COP28, the World Economic Forum announced the First Movers Coalition for Food, where the UAE and 20 leading food companies joined forces to create a combined procurement commitment for sustainably produced food, worth up to $20 billion by 2030. During the same UN climate conference, the World Economic Forum and the Mohammed Bin Rashid Global Initiatives launched the Food Innovation Hubs initiative to leverage the exponential potential of technology in responding to the food systems and climate needs in the country and globally.

Badr Jafar concluded, “In the UAE, this ‘whole of society approach’ is authentically being championed. In the same way that complex challenges such as food security, water scarcity, climate change and public health cannot be viewed in isolation, we genuinely believe that the solutions to these challenges will not be spawned in isolation either. We need to work together, while continuing to play to our individual strengths, in order to work at the speed and scale necessary to deliver a better world for generations to come.” The two-day conference encouraged knowledge exchange and capacity building, facilitated partnership opportunities, showcased country-led innovation ecosystem models and explored the latest global frontiers in food systems innovations.

Guest Blogging Strategy

10 Jul 2023 Blog

Google cares about who you link to from your site and the quality of that website’s content. Guest posts and link building are considered to be the best and most reliable methods to create high quality, do-follow backlinks to your site that aren’t at risk of being penalized by search engine algorithm updates. It’s precisely why you see Wikipedia at the top of virtually every search result!

Guest posts are a powerful content marketing strategy that involves creating and publishing articles or blog posts on external websites or blogs as a guest author. This approach enables individuals and businesses to share their expertise, insights, and valuable information with a fresh audience, expanding their reach and establishing authority within a specific niche.

The Benefits of Guest Blogging Strategy

A well-executed guest blogging strategy offers numerous advantages for individuals and businesses alike. Firstly, guest posts can significantly boost brand exposure. By publishing content on high-traffic websites or influential blogs, you can tap into a larger audience and increase your brand’s visibility.

Secondly, guest blogging enhances credibility and industry authority. By providing valuable and insightful content to a relevant audience, you position yourself as an expert, gaining trust and credibility within your field.

In addition, guest blogging facilitates networking and relationship-building with influencers and industry experts. Collaborating with established bloggers or website owners can lead to valuable opportunities, such as partnerships, joint ventures, or speaking engagements.

Effective Strategies

Discovering suitable guest post sites requires research and outreach. Consider the following strategies to uncover potential guest posting opportunities:

Identify relevant websites: Look for websites and blogs that cover topics related to your expertise or industry. Create a list of potential targets to focus your efforts.

Review guest post guidelines: Visit the websites and carefully examine their guest post guidelines. Take note of their content requirements, formatting preferences, and submission processes.

Engage in blogger communities: Participate in online communities or forums where bloggers and website owners discuss guest posting. Networking with these individuals can lead to valuable connections and potential guest post opportunities.

Cybersecurity Threats

28 Feb 2022 Uncategorized

Cyber-attacks occur on a regular basis, and they can significantly disrupt your business. These attacks will not just lead to the loss of your data; they can also damage your reputation and brand. This will eat into your bottom line. Cyber-attacks occur in different ways, and wesh all discuss the different types in this guide.

Before we get into the types of cybersecurity threats, you need to know how you can defend yourself from such attacks. Without adequate protection, your networks will be an irresistible target for cybercriminals. One thing you need to do is to get the necessary IT security infrastructure. You should make sure you install a firewall on your devices as this will monitor incoming and outgoing traffic. The software can decide whether it should block or allow specific traffic depending on a set of rules.

You should note that firewalls come in different forms. These include-proxy firewalls, stateful inspection firewalls, unified threat management firewalls, and next-generation firewalls. In addition to keeping your network secure, the software will help to reduce the bounce rate on your website.

Four Types of Cybersecurity Threats

Malware

Malware is short for malicious software, and it is a code or file that steals, explores, or infects files. The creator of the code can use it to send spam from the infected machine, steal sensitive data, or investigate the local network of the user. These cybersecurity threats come in different forms, and they include:

  • Botnets
  • Cryptojacking
  • Malvertizing
  • Polymorphic malware

Denial of Service (DoS)

A denial-of-service attack is meant to block a network or computer, making it inaccessible to the intended users. To accomplish this, cybercriminals flood the target with traffic. The criminals can also send information to the network in order to trigger a crash. DoS attacks don’t usually result in the loss of data, but they can come with huge costs. Also, they can take a long time to fix, and this can eat into the profits of the business.

Phishing

This is a form of social engineering that attempts to get sensitive details from the victims. With this form of cybercrime, you can end up losing your credit card information or login details. Phishing occurs when attackers masquerade as trusted entities such as financial institutions. The victim is then tricked into clicking a malicious link that will install malware to their devices. The link can also lead to a website that resembles a legitimate one, and adding login details or credit card data on the site will give the criminals access to your information.

SQL Injection

In this type of cyberattack, the criminal uses a code to manipulate a database so that they gain access to potentially valuable information. This attack can be used on any website or application that uses SQL-based databases. Notable companies like Microsoft and Sony Pictures have been victims of SQL injection attacks.

Conclusion

Cybersecurityshouldn’tbetakenlightlyasitcanbeextremelydamagingtoyourbusiness. Tomakesureyournetworkissecure, you should consider installing a firewall Also, teach your team how to avoid scams like phishing.

Creating Instagram Videos Just Got Even Easier

6 Oct 2021 Uncategorized

Starting today, we’re combining IGTV and feed videos into one format – Instagram Video. We’re also introducing a new Video tab on your profile, where this combined video format will live, to make it easier for people to discover new video content. We love that our creator community has embraced video as a key format to tell their stories, entertain, and connect with their audiences, and that’s why we want to make it even simpler to create and discover videos on Instagram.

Making It Easier to Upload and Discover Videos

IGTV and feed videos will now be one format. You can still upload videos in the same way from the camera roll by clicking on the + sign in the top right corner of the Instagram home page and selecting Post.

We’re also introducing new features like trimming, filters and people and location tagging.

Creators can continue to cross-post their videos through Stories and share via direct message. Using all our surfaces provides multiple ways for creators to tell their stories and engage with their communities. Video previews in feed will now be 60 seconds long, unless the video is eligible for ads — in which case, the preview will still be 15 seconds.

“As a creator, I think there shouldn’t be a divide between video formats on Instagram; feed video and IGTV should be just video. When a person is looking for content to watch online they’re never specifically looking for long format or short format, they’re just looking to watch videos and be entertained. I’m glad I now won’t need to navigate to so many different surfaces to watch things on Instagram.” – @henrytado

New Ways to View and Analyze Videos

The new Video tab will be the home for this combined video format, making it easier for people to find content from creators they love. When watching videos on Instagram, viewers can tap anywhere on the video to enter fullscreen. They will also have the option to keep scrolling to discover new video content from creators that may interest them.

To make it easier to understand how videos are performing, we’re merging feed post insights and video insights into one combined metric for businesses and creators.

Reach New Audiences with Video Ads

With Instagram Video,IGTV Ads are now called Instagram In-Stream video ads. Eligible creators can still monetize their long-form content, and brands can reach audiences engaging with long-form video. For businesses interested in boosting their videos to reach more people, videos must be no longer than 60 seconds in length.

Video is the home for visual storytelling. We’re excited to see how creators on Instagram continue to make standout content that inspires people to create themselves.

ONLY Webinars Launches Webinar Titled, ‘Transform Your Business With Agile Infrastructure’

14 Jul 2021 Blog

Dubai, UAE – On Wednesday 1 September 2021, at 11 am (UAE time), ONLY webinars will be hosting a webinar titled, ‘Transform Your Business With Agile Infrastructure’.

The webinar is sponsored by TechAccess and Hitachi Vantara.

Jason Beckett, Global CommericalTechincal Sales Lead at Hitachi Vantara will be speaking about ‘Unified Converged Infrastructure’. He will demonstrate how organisations can drive faster and more reliable operations with modern infrastructure resources that are optimized to deliver the right data to their applications. Participants can also discover new insights, respond to opportunities faster, and support new use cases, at any scale, from the edge to the cloud.

Chris Gee, Unified Compute Platform Sales Specialist (EMEA) at Hitachi Vantara will talk about the steps involved in building a ‘Modern Data Infrastructure’. He will show the attendees how they can accelerate digital transformation with the leading storage portfolio, no matter what type of data, application, or business.

According to Sanjay Naithani, General Manager, MEP & Africa at Hitachi Vantara, “We look forward to meeting CEO’s, CTO’s and CIO’s from leading government and private sector organisations during this webinar. Our deep roots in both IT and operations technology combined with our strategic advisory and consulting expertise can now accelerate our customers’ digital journeys faster than ever. We are helping organisationsin the region implement digital strategies that transform their operations, improve customer experiences and create new business models.”

The webinar will be moderated by Sharad Agarwal, a serial entrepreneur and Founder of ONLY webinars. According to Sharad Agarwal, “We have seen an extremely robust response from the C-Suite executives in the Middle East region who have already registered to attend this exciting webinar.”

Those interested in attending the webinar can register online at the ONLY webinars website at www.onlywebinars.com or on Zoom at https://us02web.zoom.us/webinar/register/WN_UUWdh5BFSduXw-IkygpoQw

About ONLY webinars

ONLY webinars was launched by Cyber Gear to assist organisations in the region to design, host, and promote webinars online. Webinars are ideal for boosting brand awareness and legitimacy, turning prospects into customers, and increasing revenue. In the post COVID economy, most businesses have turned to online platforms to communicate effectively with their stakeholders. All touchpoints of communication are becoming contactless and webinars offer a great way to promote products and services online.

For more information, contact:

Sharad Agarwal

Founder

ONLY webinars

04 3312627

0506449103

info@onlywebinars.com

ONLY webinars – We Host Corporate Webinars

Practical ways to increase the speed of your website

5 Jul 2021 Web design

According to Ericsson Mobility Report, “the level of stress caused by mobile speed delays is similar to that of watching a horror movie or solving a math problem and greater than standing at the edge of a virtual cliff”.

Your website is the face of your business to the online world. Just like the accessibility of your office to your customers, your website leaves a lasting impression on your customer’s minds. The design and overall look-and-feel play an important role in this aspect. But what paves the way is the loading time. According to a recent study from Kissmetrics.com, 79% of online shoppers say they won’t go back to a website if they’ve had trouble with load speed. A fast website is perceived as a professional one; though that ideology is purely psychological, speed is directly connected to performance and better performance is seen as the fruit of the effort put forth in creating the website.

Let us ask ourselves, aren’t we all looking for immediate answers and quick results? We are more likely to purchase a product from a website or book a service consultation, if the website moves smoothly from one page to another, shift from one screen to another in a seamless fashion. We tend to trust websites that are interactive and spontaneous. Speed is, therefore, linked with user experience, and the better the user experience, the better the conversion rates. Lookers turn to buyers when users can find what they want, and they can find it fast.

Performance is about retaining existing customers. For example, Pinterest reduced perceived wait times by 40%, and this increased search engine traffic and sign-ups by 15%. COOK reduced average page load time by 850 milliseconds which increased conversions by 7%, decreased bounce rates by 7%, and increased pages per session by 10%. Even Google SEO ranks websites based on speed.

Hence, it’s all about speed.

  • Image Optimization

The images in any webpages take up more space and thereby more time to load than ordinary text. But that does not degrade their purpose at all. Images add more visual perspective to our web pages than text can bring. So, it is important to use reasonable, supported formats to upload images that have been compressed for a webpage.

It is also advised to use applications that can render multiple images at a single HTTP request. The images are stored as a single large file. This also reduces the time taken to process various requests and their responses.

  • Specify Image Dimensions

It is important to specify the dimensions of images so that it will become easier for the webpage to load the image in a placeholder of a given breadth and height, instead of forcing the browser to load the entire image. This will help reduce the time taken to load as the browser understands clearly the space occupied by the image and can load the other parts of the webpage while the image is getting displayed.

  • Optimizing code using best practices

This is one of the effective ways to increase the performance of the website that can be done during the development stage itself. Using the right logic can help reduce the number of lines of code that has to load several variables to operate when it can yield the same results. Also removing unused code that brings no change in the webpage can bring a lot of change in optimizing performance.

  • In-memory technology

In-memory technologies are utilized on the server side to optimize performance and increase speed. The frequently accessed information is stored in the RAM so that we do not require to access the database more frequently. For an eCommerce website, calling the database to request information each time can prove to be very time-consuming. Also, since RAM is 10 times faster than hard disk when it comes to input output.

  • Reducing round trips to access files

This technique can be used in image optimization and loading JavaScript external files. Multiples JavaScript files can be combined into a single file and accessed in one request. This method is a decision taken between one request or multiple trips to render elements of a webpage and carry out processes.

  • Reduce server response time

Choosing the right server based on the needs of the organization is the key. Choosing hosting services must be based on the RAM, hard drive, and CPU storage it can provide the website with. On top of that, it is required to choose between the most feasible options when it comes to hosting:

  • Shared Hosting- It is the cheapest option, but it compromises on the speed aspect to provide ample shared resources at a low cost.
  • VPS Hosting- Virtual Private Hosting is where the entire server is divided into various independent servers. This will help the organizations on a low budget have their dedicated resources instead of sharing with other websites. Therefore, the network traffic will not be shared and will not affect the speed.
  • Dedicated Hosting- This is an expensive option and can be used by large corporations that can handle the responsibility of having and maintaining their resources.
  • Minimize time to first byte- Browser Caching

Just like measuring the amount of time taken for an entire webpage to load, it is important to look at the time taken for the webpage to start loading, known as Time To First Byte(TTFB). Google recommends a 200ms TTFB for a webpage to load.

This can be best achieved by loading parts of the website or the previously loaded website in its entirety in the browser’s cache. This way, the webpage can load without having to send out HTTP requests to the server. In a WordPress site, it is possible to enable “Page Cache” at the developer end so that the pages are automatically cached at the client’s end.

  • Content Delivery Network

Content Delivery Network (CDN) is viewed as the ultimate solution to eliminate issues related to server response time due to problems like geographical barriers. Using CDN, the website is cached in a global server from your own. When a user sends a request, the server closest to them attends their request. This can also help eliminate the issues caused by network traffic flowing to a single file.

  • Reduce external scripts

JavaScript and CSS external scripts or any other embedded services for that matter can take their own time to call and render, contributing to the load time. If the services and scripts are not worth the wait time expended, it is better to remove or uninstall them.

One can tap the external scripts that are sending requests by taking a look at the network tab of chrome developer tools.

  • Using Plugins and blocks

Plugins and blocks can improve the speed and minimize redirects and pop-up advertisements on the site. Each redirect is a separate request and can contribute to downgrading performance. Likewise, blocking pop-up ads can also add to enhancing user experience.

It is also important to note that usage of too many plugins can do more harm than good.

Not only in the case of plugins but optimizing website speed, in general, is all about understanding your website inside out and creating a balance between what is most required and how effectively it can be served. It is about running speed checks frequently to measure where the weaknesses lie and to put one’s best efforts to correct them.

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