How AI is revolutionizing e-commerce

26 Aug 2018 Uncategorized

Let us start from the very beginning. Artificial Intelligence has evolved over a period of time.

In the 1950’s AI started off as a program that could sense, reason, act and adapt.

In the 1980’s, came ‘Machine Learning’. Now computers began to learn without being programmed.

Come 2010, ‘Deep Learning’ allowed machines to mimic the way in which the human brain works.

The last stage of AI’s evolution, deep learning, is what makes AI invaluable for e-commerce. Machine learning that can not only analyze customer data but use that data to anticipate customer needs in order to create personalized experiences. Today, artificial intelligence provides personalized experiences for customers across devices and is revolutionizing both, conversations and content.

Using AI and Big Data, businesses can monitor their competitors’ product mix and marketing strategies. AI provides businesses the ability to adjust their own product-mix and pricing in real time with high accuracy – an impressive competitive advantage that provides complete visibility into what products are being offered in the market. The intelligent software puts retailers in a strong position to make specific assortment and planning decisions, and track the business impact of those actions.

E-commerce sites now have the ability to harvest products data from competition sites and find the best price for all SKUs. They can, therefore, offer a ‘Best Price Guarantee’ and improve sales turnover. The ability to harness data is enabling masses of big data to be utilized to form actionable customer segments and individual offers and incentives to increase sales and customer retention.

While the potential for AI in e-commerce is boundless, most e-commerce companies are focused on AI for online shopping. Here are some of the benefits of using AI in your e-commerce site:

  • Identify market size
  • Identify new products and strategies employed by the major market players
  • Analyze and dissect the brand ‘slice of the pie’
  • Enable shoppers to discover complementary products whether it is size, colour, shape, fabric or even brand.
  • Image search is an extremely powerful AI tool for enhancing shopping experience
  • Identify reasons why online shopping carts are abandoned
  • Offer recommendations based on customers past buying pattern
  • Chatbots are on the cutting edge of customer service
  • AI helps in planning inventory levels
  • Artificial intelligence has also improved the cybersecurity of the E-commerce websites
  • With the help of machine learning algorithms, advanced CRM can learn and improve over time
  • Analytics can reveal insights for new opportunities
  • Statistics and trends analysis are available 24/7 through an interactive dashboard

AI makes it possible for e-commerce retailers to analyze millions of interactions every day and ultimately target offers down to a single customer.

Cyber Gear is now offering an AI-based technology solution called sbot which can help e-commerce companies increase their efficiency and profitability.

4 PILLARS OF SBOT

  1. VOLUME

sbot can collect terabytes of data from a variety of sources, including web portals, social media, and information from in-house data.

  1. VELOCITY

Data streams in at an unprecedented speed and is dealt with in a timely manner. sbot deals with torrents of data in near-real time.

  1. VARIETY

Data comes in all types of formats – from structured, numeric data in traditional databases to unstructured text documents, email, video, audio, stock ticker data and financial transactions.

  1. VERACITY

We have achieved almost 99% accuracy of data based on our AI-based algorithm for cleaning data. sbot intelligently connects and correlates relationships, hierarchies, and multiple data linkages.

For a no obligation, demo visit https://www.middleeastdirectory.com/blog/sbot

 

Artificial Intelligence in the Automobile Industry

24 Aug 2018 Uncategorized

Artificial intelligence promises to revolutionize the automotive industry. Here we are not even talking about the impact AI is having on autonomous driving, connectivity, electrification, and shared mobility.

Using AI and Big Data in the automobiles sector creates numerous opportunities to reduce costs, improve operations, and generate new revenue streams. Further, the need to understand and analyze visual contents to gain meaningful insights is the real deal!

The ability to harness data is enabling masses of big data to be utilized to form actionable customer segments and individual offers and incentives to increase sales and customer retention. If one analyses the second-hand car market through data harvesting from say, top 10 car resale portals, the learnings are huge.

  • Size of the market is astounding
  • Identifying the latest developments, market shares, and strategies employed by the major market players
  • You can analyze and dissect the brand ‘slice of the pie’
  • Analytics can reveal insights for resale and new opportunities
  • Use data to up-sell new cars
  • Associated industries like motor insurance, auto-repair, banks and refinance companies can procure new business
  • Study data relating to the customer financial history and preferences
  • When data collected is used for sentiment analysis and market segmentation, vehicle marketing becomes more meaningful
  • Statistics and trends analysis are available 24/7 through an interactive dashboard

Cyber Gear is now offering an AI-based technology solution called sbot which can help automobile companies increase their efficiency and profitability.

4 PILLARS OF SBOT

  1. VOLUME

sbot can collect terabytes of data from a variety of sources, including web portals, social media, and information from in-house data.

  1. VELOCITY

Data streams in at an unprecedented speed and is dealt with in a timely manner. sbot deals with torrents of data in near-real time.

  1. VARIETY

Data comes in all types of formats – from structured, numeric data in traditional databases to unstructured text documents, email, video, audio, stock ticker data and financial transactions.

  1. VERACITY

We have achieved almost 99% accuracy of data based on our AI-based algorithm for cleaning data. sbot intelligently connects and correlates relationships, hierarchies, and multiple data linkages.

For a no obligation, demo visit https://www.middleeastdirectory.com/blog/sbot

 

Artificial Intelligence in Real Estate Industry

19 Aug 2018 Uncategorized

Artificial Intelligence is about to hit the real estate industry, hard. It will be almost a knock out blow! Either you embrace it or it will get you.

The real question is whether you’re going to be able to ride the wave and take advantage of new technologies or whether you’re going to get left behind. It’s up to you.

The most successful real estate companies are likely to be the ones which accept this reality and will embrace AI and use it to revolutionize the way they do business.

Salespeople will identify the client’s needs before they harvest real estate data from designated sources. They will also need to be able to convert what they learn into data that an algorithm can understand. Then AI will be used to find the ‘best fit’ for the client’s investment. The predictive analytics generated through AI based on trends analysis includes outliers that humans can miss. AI helps make smart decisions.

Here is the real deal. The web and AI and never sleep. That means you can use AI-based bots to provide 24/7 coverage to customers who visit your website. They can ‘chat’ with customers on your behalf and help you to make money even when you’re asleep, and the office is closed!

Further, real estate agencies can develop long-term relationships through AI-based CRM systems. AI can even predict whether people are likely to default on their loan or to fail a credit check. This allows real estate firms to function more profitably.

Cyber Gear is now offering an AI-based technology solution called sbot which can help real estate agencies increase their efficiency and profitability.

4 PILLARS OF SBOT

  1. VOLUME

sbot can collect terabytes of data from a variety of sources, including web portals, social media, and information from in-house data. Sbot has already harvested over 800,000 UAE properties data from the ‘Top 10’ regional portals.

  1. VELOCITY

Data streams in at an unprecedented speed and is dealt with in a timely manner. sbot deals with torrents of data in near-real time.

  1. VARIETY

Data comes in all types of formats – from structured, numeric data in traditional databases to unstructured text documents, email, video, audio, stock ticker data and financial transactions.

  1. VERACITY

We have achieved almost 99% accuracy of data based on our AI-based algorithm for cleaning data. sbot intelligently connects and correlates relationships, hierarchies and multiple data linkages.

For a no obligation, demo visit https://www.middleeastdirectory.com/blog/sbot

 

Blizzard Mass Bans Players Exploiting Layering In Classic WoW

14 Aug 2018 News

Blizzard’s ban hammer is in full swing at the moment as they ban players exploiting the in-game layering mechanic. Layering is when ‘mini-servers’ or layers, are created within a server. For example, if you’re playing on the Faerlina server, you may actually be playing on Faerlina layer 1, layer 2, and so on. As a player, it isn’t immediately obvious what layer you are playing on, but you may notice that you’re in the same area as a friend, but you can’t see them. That’s because they are on a different layer.

Why Layering Was Introduced
During Vanilla wow, players experienced huge wait times trying to log into the game. When a player finally got into the game, they were then faced with significant amounts of lag as the thousands of other players surrounding them pushed the hardware and software limits to the max. Blizzard wanted to avoid this with the launch of Classic WoW, so they announced their solution, layering. The idea is that one layer would fill-up with players until it hit a predefined limit, and then a new layer would be generated. Any players logging in after this point will be placed on the new layer.

What Players Thought of Layering
Layering was controversial from the outset. Many avid Vanilla fans felt that layering would degrade the original Vanilla experience. Some players argued that it would detract from the feeling of a full and immersive community that Classic WoW is all about. A major discussion point was also the potential for this mechanic to exploited.

The Exploit
The exploit works like this:
● Player 1 farms a mob, boss, or mat on Layer 1.
● Then, Player 1 will ask someone on another layer, let’s say Layer 2, to invite them into a group. This will transfer Player 1 over to Player 2’s layer, in this case, Layer 2.
● Now Player 1 can farm the exact same item or mob all over again without having to wait for respawns or resets.
● Rinse and repeat. Player 1 can now hop to a different layer again, or back to their previous layer, and farm indefinitely.

Some players have been sinking vast amounts of energy into this exploit, farming for the best gear, or farming for items to sell on the Auction House. This exploit has been shifting huge amounts of Classic WoW Gold into the hands of the exploiters and massively disrupting the budding Classic WoW economy which was growing and developing in much healthier way in comparison to mainstream WoW, where value of WoW Gold is steadily declining and inflation is on the rise. The effect has been that some players have managed to get way ahead of other players, both in terms of the amount of WoWC Gold they have, and it terms of their gear progression and experience.

In response, Blizzard has come down hard on these players, issuing a range of bans. It looks as though some players have been handed one-month bans, some got 6-month bans, and the serious exploiters have been handed permanent bans.

UAE retailers will increasingly use AI and VR technology to enhance retail store experience,

14 Aug 2018 Uncategorized

Almost half of UAE CEOs in the retail industry intend to start using artificial intelligence (AI) in the next two years, as they are increasingly influenced by technology to enhance the retail store experience for customers. This is according to the 2018 Global Consumer Executive Top of Mind survey, ‘No Normal is the New Normal’ jointly conducted by KPMG International and The Consumer Goods Forum (CGF).
Global CEOs however were less optimistic about the adoption of AI, with only 24 per cent expressing intent to start using AI over the next few years. They were also less confident about the prospects of technology in retail, with 48 per cent saying that brands would use technology to enhance the retail store experience. This is in stark contrast with UAE CEOs, who were confident of harnessing technology to transform the customer experience in-store.

Even when it comes to the overarching theme of business transformation, 80 percent of UAE CEOs said they planned to prioritize it over the next two years versus 57.5 per cent of CEOs globally.

As changing customer behaviors and shifting demographics contribute to sustained margin pressures, shorter strategy cycles and increased expectations from customers, companies are ramping up to embrace digital and AI technologies underpinned by data and analytics.

This shift is helping boost margins, customer centricity, agility and efficiency by replacing or augmenting some human activities with technology, and by shifting technology to the cloud.

Anurag Bajpai, Head of Retail, KPMG Lower Gulf, said: “We are envisaging a major push towards embracing technology to enhance the retail experience. The next few years in the UAE may see more brands adopt AI, VR and connected technology to transform the in-store experience and integrate online and offline experiences. The 2018 Top of Mind Survey finds an industry aggressively navigating a sea of change, where retailers and manufacturers appear to be radically rethinking their strategy, culture and processes and becoming more agile as they focus on growth.”

Globally, the Top of Mind survey found that some of the most significant variables that manufacturers and retailers may have to consider include how they reach the consumer, what technology they need, whether they want to do everything themselves and how they react to disruptive new competitors. The decline in brand loyalty was also identified by 29 percent of companies and was deemed to be driven by psychological, sociological and technological factors.

The survey also found that there is a direct correlation between how customer centric a company is and how fast it grows profits and revenues. In fact, 46 percent of customer-centric companies ranked connecting with consumers round-the-clock as a top priority.

“Today’s consumer and retail market is beyond disruption – we are disrupted – and CEOs need to listen to the market, look outward and focus on changing their business,” said Willy Kruh, KPMG Global Chair, Consumer & Retail. “It’s an increasingly difficult tightrope to walk between dealing with both internal and external continuous disruption, but both are key to creating customer centric organizations. Those companies that cannot authentically connect to customers will get left behind.”

Promoting Your E-Commerce Web Site In Middle East

11 Aug 2018 Uncategorized

Once you have launched your e-commerce web site, the challenge is to drive traffic from your intended audience. Other than running campaigns on Google Adwords and Facebook, you have the following options for targeted online campaigns.

Targeted Email and SMS Campaign
You can target Middle East subscribers through www.middleeastpostbox.com. You can select your specific audience based on age group, nationality, areas of interest and income group

Banner Advertising and Social Media Marketing You can reach local and regional audience by advertising in DubaiCityGuide.com, AbuDhabiCityGuide.com, SharjahCityGuide.com and UAEToday.com.

Guest Posts 

You can write product/e-commerce related articles and imbed links to your destination site. These articles will be posted on regional sites through www.guestposts.biz

Press Release Distribution and Media Monitoring Service

We recommend PR distribution to ME media and Global Media through www.pressreleasenetwork.com

For more information, contact Cyber Gear at info@cyber-gear.com

The Robots may be Watching you – But they’re Sometimes on your Side

10 Aug 2018 Uncategorized

Historically, remote tracking software such as RTUs and surveillance technology have been viewed with scepticism by the masses.

This is embodied by the controversy that surrounds extensive CCTV networks in the UK, while the revelations that governments have used software to access private emails has also raised concerns over the scope of ‘Big Brother’ in the digital age.

Like all types of technology, however, tracking software and sensors are vulnerable to the machinations of each individual user, meaning that they can be used for the good of society in many instances. We’ve listed some examples below, and asked why they have such a positive benefit for businesses and households.

  1. Remote Telemetry Units (RTUs) and Site Management

We start with RTUs, which are specialist tech products that collate and communicate real-time data from corporal objects.

Powered by the so-called Internet of Things (IoT), RTU units can be operated and accessed and operated remotely, enabling owners of multi-site corporations to optimise time and cost efficiencies across all of their locations.

Often used to reduce energy consumption and identify potential faults ahead of time, these products can also monitor remote sites and the harshest imaginable locations, while using any garnered data to optimise safety.

  1. Remote Patient Monitoring

Exciting technological advancements have been made in the field of medicine in recent times, including the creation of electronic patient records and the sharing of accurate data between healthcare professionals in real-time.

The NHS is also trialling technology aimed at empowering dementia patients and similarly afflicted individuals to live independently for longer. This will also see physical, household objects such as fridges fitted with smart sensors, which monitor patients remotely and collate data to ensure they’re eating, drinking and washing regularly.

This could save the UK’s public health services considerable sums of money, while also ensuring that patients can continue to enjoy their home comforts safely and securely. Wearable technology will also be deployed as part of this drive, to monitor health metrics remotely and identify potential issues.

  1. Fitness Tracker Apps

On a similar note, it’s impossible to escape the way in which fitness tracking apps have revolutionised our lives and empowered us in our efforts to achieve a healthier lifestyle.

From apps that track food calorie content to others that measure our heart-rate and physical performance during exercise, it has never been easier to cultivate effective dietary and fitness regimes.

This technology is certainly one of the more simplistic applications of remote tracking technology, but it has incredibly positive connotations and can certainly motivate us in our pursuit of higher living standards.

Confused between buying a used sedan and used SUV? Know these tips:

22 Jul 2018 News

We all have our type, even when it comes to cars. While there are umpteen numbers of models being launched by several car companies on a continuous basis, the basics remain the same. Unless you are an automotive enthusiast, and are looking for something very specific, you get to choose between a sedan, hatchback or SUV. There are quite a few points to be kept in mind when choosing your desired car based on your need.

You can find several online sites to do your research on. To top it off, you can also easily buy and sell your car online now. However, if you are looking for expert advice and guidance while buying a used car, it is recommended to go through a reputable car dealer. There are several car dealers such as Carswitch in the UAE, who not only help you pick the right car based on your needs, but also finds you the best deals in the market.

Here are a few tips that might help you in deciding the model of car you wish to buy:

1. How many pax?

This is the most important factor of all. How many people are regularly going to be using your car, helps you make the decision on the type of car to buy. An SUV without doubt fits in more people than a sedan. Thus, if you have a big family and make trips often together, an SUV would be the right pick. On the other hand, if it is just you and your partner or friend, a sedan will do the job just right. In terms of space, sedan and hatchbacks hold almost equal number of people, however, sedans are known to be more elite than a hatchback. They also have more leg room given the longer lengths of their cars.

2. Budget

It is of no doubt, that an SUV is more likely to be more expensive than a sedan in most cases within the same companies. However, we also need to keep in mind he brand that we are going for. This is due to the fact that an SUV is a much bigger vehicle and the body of the car is of bigger make, of course.

3. Car usage

If you are someone who goes on long trips with your friends or family, an SUV is the perfect pick for you. It’s high road clearance and off-road capabilities make your long drives much more comfortable as opposed to a smaller car such as sedan or hatchback. SUV’s give you more space in more than one way. Not only do they hold more people, they also provide more leg space. Their boot is also big enough to carry more luggage than any other car model. On the other hand, sedans and hatchbacks are more suitable for city driving. They are also more convenient to drive and easier to park. Given the size and make of the car, SUV’s are obviously more expensive than sedans and their maintenance cost are also high. If you are looking to not spend much, they might not be your most feasible option.

Apart from your likes and interests, these are few basic tips that might help you choose the kind of car you want to buy. If you are looking to buy an SUV, but do not have the budget, going for a second-hand car is a very good option. Going for a used car is no more a taboo or matter of pride. It is the most convenient and feasible option available. You can research and buy used cars online through several sites now. However, ensure the trustworthiness of the site and dealer before making a move. Good car dealers can help you find great deals as well, when it comes to buying a used car.

Rewards of Guest Posting

20 Jul 2018 Uncategorized

Guest Posting is an extremely popular method of expanding your digital footprint.

By posting your story on another person’s website/blog, not only will a company’s followers see its content, but anyone who follows the host website will see your content as well, thus reaching an audience that might be unaware of your brand.

A business can reach new audiences by increasing the amount of people reading the content. Accumulating guest posts can help a company build online authority by having their content published on other sites. The more sites that allow a company to guest post, the higher authority the company has. Search engines will recognize that other sites consider the posting company knowledgeable, and will adjust that company’s search result rankings accordingly.

Another advantage for companies that guest post is that they create relationships with other influential people.

By creating great content to feature on someone else’s blog or website, a company is establishing a positive relationship with other companies that could be important in the industry. A company that has influential personalities advocating for it will be much more efficient with building a brand online.

For more information, visit www.guestposts.biz

What are the Benefits of Online Banking?

20 Jul 2018 Uncategorized

Thanks to the rapid developments in tech and the internet that we’ve seen in the last decade, people all over the world have access to different forms of online banking. This can be via visiting a bank’s webpage from a home laptop or device, or through various different apps and software.

If you’ve ever used online banking, you’ll probably agree that it beats having to head to your local branch to sort out any financial matters, but the benefits also stretch far beyond this.

Below you can find a number of examples of the advantages of online banking which might just convince you to make the switch if you’ve yet to do so.

Speed and Convenience

Firstly, by using online banking you can make the most of faster and more convenient services. These can include:

  • Moving money between accounts
  • Setting up standing orders and direct debits
  • Paying contacts the money they are owed
  • Receiving payments
  • Speaking directly to account managers at your bank
  • Ordering new cards
  • Reporting any issues and resolving them

A Range of Payment Options

Different banks and lenders can also offer different payment options. For example, Ocean Finance have an app that can link to your credit card and allow you to make payments, however other providers can also allow you to pay for items contactless via the app on your smartphone.

Easy Financial Management

Another benefit that many online banking providers offer is to send out text alerts to make managing your accounts easier. These can be for aspects such as:

  • Reminders to make payments
  • Details about the status of your balance
  • If you have missed any payments or you don’t have enough funds
  • Warnings about security issues
  • Confirmation of any actions you might have taken using online banking

Added Security

On the subject of security, you might think that online banking isn’t as safe as heading a branch in person, but the reality is that all of your accounts or apps will often have plenty of safety measures in place.

This can be in the form of multiple passwords, the abovementioned text confirmations, call back confirmations, secret questions and of course the passwords and measures you may already have on your smartphone or computer.

So as aforementioned, if you’ve yet to make the switch or you’ve just started online banking then why not give some of the above a try? You’ll quickly begin to realise the above benefits and will wonder how you ever lived without such convenient online options and services.

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