Breakthrough Medical Changes Brought up by ‘Artificial Intelligence’

2 Dec 2018 Uncategorized

The medical industry is no more called ‘Healthcare’, rather is known as ‘Healthtech’ after having a spin by the technological advancements over the years.

Logically, it’s not humanly possible for medical professionals to keep up with ever-growing heaps of new data related to health conditions, medical diagnosis, and the latest genetic trends. So, is there any solution?

Yes. Enter the world of AI and your problems will be solved at breakneck speed.

The digital wave of Artificial Intelligence brings along many benefits, from delivering medical aid at doorsteps to making a doctor’s life a tad bit easy,  offering feature-rich AI-based applications that change the normal routine.

AI and ML are leading in the race of digital developments where the techniques are highly capable to contribute both in healthcare services as well as devices.

Tech progressions are never ceasing, every day bringing something unusual and unexpected. This calls for all business types to learn AI with Best Artificial Intelligence Certification Training Course to stay ahead in the competition to develop out of the box smart tools and techniques .

Did You Know?

[Artificial Intelligence opens new windows for the Healthcare industry to expand AI Health market’s growth from $600 million to $6 billion by touching 2021.]

How AI is Transforming the Healthcare Industry?

AI has given many proven examples of its existence industry-wide, where it has also played the role of a game changer in healthcare.

With our eyebrow-raising doubts regarding AI replacing human jobs, many assert that whether AI doctors will replace human physicians too?

By now we can be rest assure that physicians might not be replaced by machines, instead, AI can assist doctors in making better clinical decisions and judgment when compared with humans.

The AI wave of advancements augments the expertise of trained clinicians where its robust algorithms extensively eliminate the possibility of errors in diagnosis.

Did You Know?

[A report by Frost and Sullivan speaks, by 2021 the healthcare market of AI is likely to witness an annual growth rate of 40%, thereby, reducing treatment costs by half and changing the healthcare outcomes by 30-40%.]

The rapid progressions of big data analytics and the growing availability of medical data have made the advent of AI applications in healthcare a big success.The concept, Artificial Intelligence, merely aims to mimic human cognitive functions by making the impossible possible. The popular AI techniques of machine learning, natural language processing, and modern deep learning have a great potential to sort structured and unstructured data.

AI along with its clever programs and alorithms sheerly contribute in key areas of early detection and diagnosis, treatment, as well as outcome prediction and prognosis evaluation.  

Remarkable Medical Evolutions Brought up by Artificial Intelligence

E-Health Records (EHR)

By crossing all the hurdles like user burnout, cognitive overload, heavy documentation, AI brought a transition in the medical provisions by automating such tasks and making the clinical documentation smooth and easy to go.

As data retrieval is a powerful aspect of artificial intelligence, the records and activities handled effectively by machines gives doctors and patients both, an ease to rely on the sensitive information (stored in Cloud).

Apart from storage and retrieval, the technique also handles some routine tasks by identifying user patterns, say, while running low with the medication, AI tools send an auto-generated request for medicine refill, promptly.

Virtual Heath Assistance

Before the arrival of the revolutionary phenomenon of Artificial Intelligence and its forms, did you ever hear the terms called Intelligent Virtual Assistant (IVA) and Medical Virtual Assistant (MVA)?

I didn’t. But surprisingly, now people aren’t only familiar with these, instead, are making good use of such personal assistants who help them manage their health goals more like a human.

Some of their duties involve:

  • Remind patients of their medication on time
  • Suggest diet plans and eating habits keeping restrictions
  • Enable virtual interaction with physicians and doctors
  • Provide suggestions at the time of common ailments
  • Give timely reminders of medical bookings and appointments

The overlords of the globe- Microsoft, Amazon, IBM already possess smart and intelligent conversational AI systems those can respond to voice/text-based queries of an individual. Therefore, this technology can be implemented in healthcare too which can further improve patient engagement and self-management skills.

Proactive Medical Care

Unlikely the earlier trend of reactive care, Artificial Intelligence transforms the rules by offering proactive care to the masses by its highly effective apps and techniques.

Where in the traditional era, the hierarchy followed was like- a person going to the doctor with specified symptoms, first undergoes few assessments and tests and then finally gets to know the disease he is suffering from.

The process used to be quite long, which might even cause further problems to the sufferer, however, in the digital era, the care provided by artificial intelligence is more stereotype.

The AI care, studies the complete patient history highlighting the high-risk markers instantly, suggesting the best cure to them, thus,  minimizing the alarming conditions and threats via close monitoring.

AI-enabled apps provide you with the primary healthcare features which give its users great operating experience, acting humanly:

  • Personalized medication
  • Predictive analysis and care
  • Better diagnosis
  • Advanced treatment plans
  • Valuable suggestions
  • And much more…

Medical Imaging Diagnostics

Do you think that the X-rays, MRIs, CT scans, all done on a human body give foolproof results of the examinations of a disease? If yes, then why doctors relied on supplement ways of biopsies?

Only because these old-school methods only give glimpses of the inner workings of the body where today AI revamps all these loopholes of scanning by enabling intelligence in the radiology images.

Unlikely, the previous assessment techniques, the modern pieces of equipment deliver accurate and semantic results allowing doctors and pathologists to take unanimous decisions on the mode of treatment with the least probability of being wrong.

Radiologists today, zoom into the problems which human eye can’t judge by scanning and detecting the infections or tumors or bleeds quite deeply.

Moreover, surgeons are also given an upper edge while performing surgeries when they get useful assistance from human-like machines on accessing the surgical area.

When everything that revolves around you is changing and spinning at a great pace, why not artificial intelligence make an intervention in the health of an individual enhancing the life comfort and addressing all the longevity issues coming across?

Its not the end! Artificial intelligence has way more potential to drive you crazy with its eccentric traits to explore many facets of mankind, thereby shaping the world in a technical way.

Undoubtedly, the concept then and now, is a breakthrough that revolutionizes different industry spheres and norms, working on the ongoing discoveries, aiming to serve the humankind who actually brought it into the existence.

Cisco Predicts More IP Traffic in the Next Five Years Than in the History of the Internet

27 Nov 2018 Uncategorized

The internet is made up of thousands of public and private networks around the world. And since it came to life in 1984, more than 4.7 zettabytes of IP traffic have flowed across it. That’s the same as all the movies ever made crossing global IP networks in less than a minute.

Yet the new Visual Networking Index (VNI) by Cisco predicts that is just the beginning. By 2022, more IP traffic will cross global networks than in all prior ‘internet years’ combined up to the end of 2016. In other words, more traffic will be created in 2022 than in the 32 years since the internet started. Where will that traffic come from? All of us, our machines and the way we use the internet. By 2022, 60 percent of the global population will be internet users. More than 28 billion devices and connections will be online. And video will make up 82 percent of all IP traffic.

“The size and complexity of the internet continues to grow in ways that many could not have imagined. Since we first started the VNI Forecast in 2005, traffic has increased 56-fold, amassing a 36 percent CAGR with more people, devices and applications accessing IP networks,” said Jonathan Davidson, senior vice president and general manager, Service Provider Business, Cisco. “Global service providers are focused on transforming their networks to better manage and route traffic, while delivering premium experiences. Our ongoing research helps us gain and share valuable insights into technology and architectural transitions our customers must make to succeed.”

Key predictions for 2022

Cisco’s VNI looks at the impact that users, devices and other trends will have on global IP networks over a five-year period. From 2017 to 2022, Cisco predicts:

Global IP traffic will more than triple
Global IP traffic is expected to reach 396 exabytes per month by 2022, up from 122 exabytes per month in 2017. That’s 4.8 zettabytes of traffic per year by 2022.
By 2022, the busiest hour of internet traffic will be six times more active than the average. Busy hour internet traffic will grow by nearly five times (37 percent CAGR) from 2017 to 2022, reaching 7.2 petabytes1per second by 2022. In comparison, average internet traffic will grow by nearly four times (30 percent CAGR) over the same period to reach 1 petabyte by 2022.
1 A petabyte is equal to 1,000 terabytes or one million gigabytes.

Global internet users will make up 60 percent of the world’s population
There will be 4.8 billion internet users by 2022. That’s up from 3.4 billion in 2017 or 45 percent of the world’s population.
Global networked devices and connections will reach 28.5 billion
By 2022, there will be 28.5 billion fixed and mobile personal devices and connections, up from 18 billion in 2017—or 3.6 networked devices/connections per person, from 2.4 per person.
More than half of all devices and connections will be machine-to-machine by 2022, up from 34 percent in 2017. That’s 14.6 billion connections from smart speakers, fixtures, devices and everything else, up from 6.1 billion.
Global broadband, Wi-Fi and mobile speeds will double or more
Average global fixed broadband speeds will nearly double from 39.0 Mbps to 75.4 Mbps.
Average global Wi-Fi connection speeds will more than double from 24.4 Mbps to 54.0 Mbps.
Average global mobile connection speeds will more than triple from 8.7 Mbps to 28.5 Mbps.
Video, gaming and multimedia will make up more than 85 percent of all traffic
IP video traffic will quadruple by 2022. As a result, it will make up an even larger percentage of total IP traffic than before—up to 82 percent from 75 percent.
Gaming traffic is expected to grow nine-fold from 2017 to 2022. It will represent four percent of overall IP traffic in 2022.
Virtual and augmented reality traffic will skyrocket as more consumers and businesses use the technologies. By 2022, virtual and augmented reality traffic will reach 4.02 exabytes/month, up from 0.33 exabytes/month in 2017.
Regional IP traffic growth details (2017 – 2022)

APAC: 173 exabytes/month by 2022, 32 percent CAGR, four-times growth
North America: 108 exabytes/month by 2022, 21 percent CAGR, three-times growth
Western Europe: 50 exabytes/month 2022, 22 percent CAGR, three-times growth
Central & Eastern Europe: 25 exabytes/month by 2022, 26 percent CAGR, three-times growth
Middle East and Africa: 21 exabytes/month by 2022, 41 percent CAGR, six-times growth
Latin America: 19 exabytes/month by 2022, 21 percent CAGR, three-times growth
Cisco Complete VNI Forecast
The Cisco Complete VNI™ Forecast includes global, regional, and country-level projections and trends associated with fixed and mobile networks. The full report includes additional information and analysis on IoT by industry vertical, IPv6 adoption, traffic growth by application, traffic patterns, cord cutting implications, Wi-Fi hotspots, broadband network performance and network security issues.

Is Your Website Up to Speed?

6 Nov 2018 Uncategorized

Google once experienced a 20% drop in traffic because of an extra .5 seconds in load time

The paradigm has shifted. According to Sharad Agarwal, CEO of Cyber Gear “It is no more about ‘Survival of the Fittest’. It is about ‘Survival of the Fastest’.”

Google now has a ‘Mobile First’ policy in place. One of the websites ranking criteria is ‘Download Speed’. Google even provides the tools to check your web site speed. It is at https://developers.google.com/speed/pagespeed/insights/

But Google does not help you increase the speed of your site. It simply points you in the right direction. To achieve ‘5G like’ speed (5G is 90 times faster than 4G!), you need the help of a professional company to recode, minimize HTTP requests, enable browser caching, compress graphics and optimize CSS delivery. Cyber Gear can assist you in delivering the fastest mobile experience so that you stay ahead of your competitors:

  1. Coding is key

If you have a ‘responsive’ site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.

  1. UX/UI are important

A fast site is a good user experience (UX), and how it looks, senses, and reacts (UI) leads to higher conversions.

  1. Every second counts

According to industry benchmark test, 53% of visits are abandoned if a mobile site takes longer than three seconds to load. Check your ‘bounce’ rate in Google Analytics!

  1. Time to first byte

TTFB, is the amount of time a browser has to wait before getting its first byte of data from the server. Google recommends a TTFB of less than 200 milliseconds.

  1. Server speed matters

For Googlebot, a speedy site is a sign of healthy servers, so it can get more content over the same number of connections.

  1. ‘Mobile First’ principle

Research shows that 30% of all online shopping purchases happen on mobile phones. And 79% of shoppers who are dissatisfied with site performance say they’re less likely to purchase from the same site again.

Here is the secret sauce.

  1. Keep It Simple

Documents published on the web need to be kept small, be linked efficiently and contain only the data and graphics that they require. ‘Content’ and ‘Context’ are still primary.

Instagram Advertising

30 Oct 2018 Uncategorized

Creativity above all else will catapult you into success. There are millions of Instagram accounts so it is vital to stand out from the crowd. McDonald’s is a great example of clever tinkering. The fast food chain wanted to raise awareness in Poland for its “I crave a Mac” campaign and place itself at the forefront of the minds of millennials seeking to satisfy their hunger. The instagram account (@mamsmakanamaka) started to splice their menu items into everyday objects to summon up the McDonald’s brand image without ever using the logo. This is a powerful way of promoting the brand without the use of iconic imagery like the Golden Arches or Ronald McDonald. Instagram is primarily a visual medium and a picture supposedly paints a thousand words so get out there and do just that.

Consider all of the tools at your disposal. The only clickable link is in your Bio section so ensure that it leads somewhere interesting. Don’t simply link to the corporate website. That’s boring and played out. Let your potential customers know about a special event or tell them how they could save money on their purchases. Better yet, give them a peek of the behind-the-scenes. People are naturally curious so tell them what they want to know. Instagram Stories is a great aspect of the platform that allows for a complete day to be experienced within bite-sized intervals. If your business has interesting product sketches or ideas up on a whiteboard, share it. Show them the production and distribution process of your goods or how an employee spends a typical workday.

Lastly, I would say that you should reward your Instagram followers every once in a while. After all, they are following your company because they have some sort of investment in the brand. Reward your loyal followers with content that is exclusive. Make sure they’re among the first to be in the know about new products and events. Come up with a teaser image that can generate anticipation for your upcoming releases or store openings. This kind of preview makes your Instagram followers feel special and keeps them coming back for more insider information.

Sharad Agarwal

The Evolving Role of Social Media in Ecommerce

30 Oct 2018 Uncategorized

The Growth Of The E-commerce Industry As A Result Of Social Media
With the growth of social media, the connectivity and communication that we experience have improved on a significant level. Social media platforms have become so popular that it has become the norm to be on at least one of them to stay in touch. Everyone who uses the internet either uses social media or gets some form of information from it, which is why it had become such a widespread medium. For industries and businesses, the potential for growth that they have witnessed as a result of this is phenomenal. Brands are now able to connect with people from all over the world and partake in global expansion without even leaving their home country. The opportunities in this regard are endless, which is why social media has come up as such a valuable opportunity in today’s society.

The E-commerce industry, in particular, is one that has greatly benefitted from the improvements to social media over the past few years. Because this industry was already functioning through the internet, the evolution of social media only supplemented these brands and companies. Here are some of the ways in which social media has helped the growth companies within the E-commerce industry

Larger Customer Base

One of the first ways in which the e-commerce industry saw an incredible boom was concerning their customers and their potential audiences. Before the dawn of social media, ordinary people would use the internet only for things like checking their email, finding information or to shop from an online store. Logging into the web just to keep up to date with your friends wasn’t exactly a norm, which is what sometimes limited the exposure that brands received. With social media, however, the amount of time that people spend on the internet increased significantly, and people were logging on just to check up on the happenings on these popular sites. As a result of increased internet usage, the number of people who found it convenient to shop online also started increasing. They began to build trust in virtual sources and started sheddings the opinions that were previously held about online shopping.

Globalized Expansion

One of the key reasons why social media sites were developed was with the intention of helping people connect, regardless of which part of the globe they lived in. People now had opportunities to form lasting connections regardless of geographic and linguistic barriers. Because of this, brands were also able to achieve the global expansion that would have otherwise been difficult. In the 1980s for example, if a store wanted to sell their clothing to people in another country, they would have to conduct manual market research, set up a store in a particular location and pay for the cost of transportation of goods. Smaller companies would find it a lot harder to reach those audiences, even if there was an incredible amount of potential in them. Today, those hurdles have been reduced. Online stores can have just one site from which people around the world can conveniently browse as they like. The cost of expanding to another country has significantly reduced, and globalized economies are now experiencing a steady rise.

Influencing Purchases

One of the biggest things that social media has brought forward for brands is the ability to influence customers and their buying patterns. Word of mouth can be a powerful tool, and when coming from someone who is well regarded in the community, brands can expect to see a sudden alteration in the products that people buy. ASOS is one shining example of this. The brand, which had been in operation since 2000 had been seeing a constant drop in their sales over time. The brand needed a few years to get back into the consumer market and decided to enlist the help of social media influencers. As soon as Instagram and Snapchat started to become more popular, the brand partnered up with a few notable fashion icons and social media starts to help them promote their clothing. The brand then started seeing an incredible boost in their sales. By partnering up with well-known influencers, the brand was able to get the attention of those who followed these accounts, thereby influencing their decisions to purchase from the brand.

Better Advertising

Good advertising has always been the best way in which a brand can reach better audiences, and with social media, the potential that brands have in this regard is enormous. One of the reasons for this is the targeted nature of ads on social media. In the past, brands would have to rely on billboard spaces and magazine prints to reach audiences. Even in these situations, the density of potential customers would be far less than what a brand would ideally want. With social media, brands were able to reach the exact people that they needed, and who would be potentially interested in buying their products. Social media advertising is also supplemented by the availability of apps and tools that make this entire process significantly easier. The presence that a brand has to the relevant market is also something that is incredibly beneficial for the overall sales that it experiences. Brands who are targeted to the right audiences can have a stronger presence to those who matter, thereby cementing their position within their particular category. This presence can also enable people to visit the site of the brand easily and engage in the products that it has to offer.

Overall, social media has proven to be an invaluable tool to brands across the world, enabling them to reach avenues that they couldn’t before.

Website Design & Development Strategy

25 Oct 2018 Uncategorized

Imagine web design as a human body. First, there are the bones, which represent the code – this gives it structure. Next the organs, which represent UX design, to ensure everything functions inside. Finally, we have UI design, which represents the cosmetics of the body – how it looks, senses, and reacts.

The web design and development process starts with UX. At Cyber Gear, user experience design is a human-first way of designing websites. It is the process of enhancing patient satisfaction and loyalty by improving the usability and the joyful experience provided in the interaction between the patient and the website.

This involves the following steps:
• User research
• Interaction design
• Site architecture
• Wireframing
• Scenarios
• Prototyping

UI involves translating the research, content, and layout into an attractive and responsive experience that guides users. According to Cyber Gear, the overall presentation, brand design, typography and visually guiding nature and design of the site will enhance this experience.

In this case it involves the careful selection and implementation of the following:
• Visual Design
• Colours
• Graphical User Interface
• Layouts
• Typography

Good UX and UI blend together seamlessly so that the website in its final form matches the user’s needs and delivers the expected results.

Why Should You Double-Check Your ISBN?

21 Oct 2018 Uncategorized

Are you trying to buy or rent a textbook for a college course? Maybe you want to sell a textbook you’ve finished using to get some spending money or money for other school supplies. In any of those scenarios, it’s important to double-check the ISBN on the book. Discover what an ISBN is and why it’s important to double-check them on your textbooks.

What is an ISBN?

An ISBN, or International Standard Book Number, is given to every book as a way to identify it. It’s the equivalent of a fingerprint for a book. In short, no two books have the same ISBN. For many years, the ISBN consisted of ten numbers. But, since January of 2007, an ISBN has 13 numbers. So, counting the numbers in the ISBN of a book can tell you if it was published before January of 2007.

Where is the ISBN on a Book?

The ISBN of a textbook is located on the back cover near the bar code. Sometimes used textbooks have other stickers on them that have accumulated over the years. Peeling off the stickers and checking the actual back cover of the book will reveal the book’s true ISBN. If there’s no ISBN on the back cover of a book, the next place to check is the copyright page.

Reasons to Double-Check the ISBN on a Book

Ensure It’s the Right Edition of the Book

Some textbooks have several editions. Sometimes authors of textbooks update information and add material resulting in a new edition of the textbook. Or, a new author may be added to the list of authors after adding more material to the textbook. Looking at the ISBN tells you exactly what edition you have. You want to buy or rent the edition being used by the professor in your course. This can make a lot of difference because if you get an older edition of a textbook, you may not have all of the material you need to have success in the class.

Get an Accurate Price on the Book

Double-checking the ISBN on a book can help you determine what it’s worth when you try to sell it. The price is connected with the edition of the book along with other information about it. If you want to see if you can sell your textbooks at BooksRun, then simply enter the ISBN into the search bar. You’ll be able to find out if your textbook is being purchased by BooksRun or if you have one that’s not being bought back at this time.

Make Sure the Author and Title Match Up

Some textbooks have similar titles. If you are unsure of the author of a book and only remember part of a title, you can check the ISBN to get the title and author’s name connected with the book that bears that number. Titles and author names can get confusing, but the ISBN reveals definitive information about that written work.

Avoid the Hassle of Exchanging or Returning a Textbook

If you do mistakenly rent or buy a textbook without double-checking the ISBN, you may have to return it or exchange it for the book required by your professor. This can be a hassle, especially if you are shopping for all of your books at once for a full schedule of classes. Not surprisingly, you want to cross that task off your to-do list and move onto the next to prepare for your classes. Furthermore, if you realize you have the wrong textbook for a course after the course begins, you may get behind on your work because you don’t have the correct textbook.

Lastly, double-checking the ISBN of a textbook is a fail-safe way of getting the exact book you need for a class. Plus, if you’re planning on selling your textbooks, checking the ISBN can tell you what price to expect to get for the book. You may be planning on using the money you get from selling your textbooks to buy or rent next semester’s books. If so, then knowing the prices ahead of time can help you map out your textbook budget for upcoming classes.

Why Are The Blockchain Disruptions In The Financial Industry Good For Business?

9 Oct 2018 Uncategorized

Since the inception of the blockchain technology in 2009, many experts have predicted major disruptions in the financial industry. This is because the working of this technology, whereby an open and decentralized ledger is used that cuts out third parties in transactions, blockchain can go a long way in transforming the way financial services are offered.

In fact, blockchain was designed in a way that can eliminate the need for banks if they fail to adapt to this technology. But much as some of the disruptions might be damaging to the financial institutions, the general public and the business community is bound to benefit from them.

The infographic that was originally published on BitFortune.net, explains the transformations that blockchain will impose on the financial sector. Here are the most important points we got from it.

Wipe Out Monopoly Over Transactions

Cryptocurrencies will wash away the storage of value monopoly that financial institutions have enjoyed for a long time, since those who want to make transactions will have to just open up a digital wallet and either store or exchange digital coins with other users, without the need for banks or other financial institutions.

Speed Up Transactions

With the elimination of a central clearing authority, users can quickly make transactions using their crypto wallets. Whereas banks take 3-4 days to complete international money transfers successfully, blockchain payment networks, such as Ripple, can do this within two and half hours.

Moreover, if financial institutions embrace this technology and get rid of the middlemen, their transactions will also quicken..

Offer Improved Security And Transparency

As this technology is built around cryptography, it makes it difficult for anyone to tamper with records or even hack the system, even though cybercriminals are working hard to disapprove this. Hence, it’s a secure way of keeping records of all kinds.

Also, it is open to the general public, meaning that anybody can access the information stored on it if there is a need for this.

Change The Lending And Fundraising Mechanism

If banks adopt the use of the blockchain technology to save data about their clients and their transactions, they will easily attain their information when they need to make credit decisions regarding the worthiness of a client to take a loan.

Fundraising and charities will also benefit from this technology. Because the blockchain technology has a tamper-proof and transparent nature, donors and sponsors can always check the public ledger where their donation is recorded and see if it is being abused. By being able to track such information, individuals and organizations will be more willing to participate in humanitarian activities such as making donations.

Reduce Costs

By adopting the blockchain technology that’s tamper-proof, banks will end up substituting the existing central ledger for the digital ledger created by themselves which is more efficient and secure. In doing so, they will be able to cut costs by eliminating the need for third parties, such as central banks or SWIFT that they currently use during transactions.

Similarly, the use of smart contracts in trades will streamline settlements and titling of financial transactions that involve the exchange of goods and services by also stamping out middlemen and the need for proof documents from banks. Consequently, the transactional costs that banks charge clients will significantly reduce.

As you can see, some of the disruptions in the financial sector have already taken effect, and as the usage of the blockchain technology continues to scale, we shall witness more changes.

Importance of Link Building for Effective SEO

7 Oct 2018 Uncategorized

Google’s algorithms are complex and always evolving, but backlinks remain an important factor in how every search engine determines which sites rank for which keywords. The number of quality backlinks to a website is one of the most important factors that determine the organic ranking in Google.

There are some important factors to consider while establishing links from third-party sites.

  1. Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

  1. Relevant Site

If both sites (your page and the site where you are placing the backlink) have the same keyword topics, the backlink is considered relevant and has a strong influence on the search engine ranking. While content is KING, context is QUEEN!

  1. Do-Follow Link

The term Do-follow link was introduced by Google in 2005 to reduce the search engine spam indexing and to improve the search engine results. Only Do-follow links pass link juice to the linked website and influence the target’s page rank.

  1. Anchor Text

Anchor text is the descriptive labeling of the hyperlink as it appears on the website. It is important that relevant keywords are used in the anchor text of the hyperlink because the search engines examine the anchor text to see how relevant it is to the content on the website.

  1. Permanent Link

A permalink or permanent link is a URL that is intended to remain unchanged for many years into the future, yielding a hyperlink that is less susceptible to link rot.

  1. SEO-Friendly URL

It is important to establish that your guest post is published with a SEO-friendly URL. A good structure can help the indexation process of your website and make it relevant in searches.

  1. Secure Site

The Google Algorithm gives weight to sites that are secure. For attaining high Google organic results it is imperative to post your articles on sites that have a secure hosting environment.

Link building is a long-term strategy designed to increase traffic to your site while improving your reputation. While building links can be a painfully long drawn process, it is a key ingredient of a successful SEO process.

GuestPosts.biz can offer you several publisher sites and blogs that publish guest posts with back-links for a nominal fee.

Google Insists On Having Secure Sites

1 Sep 2018 Uncategorized

If you do not have a ‘Secure’ server, Google will flag your site with a ‘Not Secure’ warning sign! It is therefore mandatory to ensure that you install a Secure Certificate and your site has an https:// address.

In the latest release of Chrome, when a user enters data on an HTTP page, Chrome will mark the page as “Not Secure” with a label in the address bar. This label will also be shown in Incognito Mode for all HTTP pages.

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

If you don’t have the SSL certificate, a secure connection cannot be established, that means, your company information will not be digitally connected to a cryptographic key.

Research shows that 97% users would never enter their information on a site that is declared unsecured.

The benefits of installing a Secure Certificate on your server are many:

  1. Encrypts Sensitive Information

The information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.

  1. Builds Trust With Customers

With SSL certificates, your customers will see visuals like lock icon and green address bar that indicates well-trusted encryption is in use. This is especially vital for e-commerce websites while helping in enhancing brand value.

  1. Fast Download for Mobile Sites

SSL is required for Accelerated Mobile Pages. AMP is the technology that makes certain pages load almost instantaneously on mobile. So, when you search for something on your mobile device through Google, you might notice that some results have a lightning bolt icon next to it, which means your website is mobile friendly.

  1. Google Rankings and SEO

The Google Algorithm gives weight to sites that are secure. For attaining high Google organic results it is imperative to have a secure hosting environment.

The bottom line is privacy is important, and HTTPS ensures privacy.

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