Porsche Achieves Sustainable Growth Of Four Percent Across The Region In 2024
Porsche delivered 9,509 new cars in the Middle East, Africa and India region in the 2024 calendar year.
This represents 4 per cent growth compared to 2023, and follows an 11 per cent increase the year prior. New car deliveries in the region have now grown 53 per cent since 2020.
“The global economy, and indeed our region, is experiencing uncertain times. Despite this our importers and our teams have worked harder than ever for our customers and, as a result, achieved yet another year of growth,” said Dr Manfred Bräunl, Chief Executive Officer, Porsche Middle East and Africa FZE.
A record year for 911
Sales of two-door models were especially strong, showing the passion and enthusiasm for Porsche sportscars in this region. Sales of 911 models grew 49 per cent to 1914 vehicles, a record for the region.
The 718 Cayman and Boxster models saw sales increase by 21 per cent. One in four vehicles delivered across the region in 2024 were two door sportscars.
It was a busy year for Porsche Centres and showrooms across the 16 markets of the region, with new generations of Panamera, Taycan, 911 and Macan all commencing deliveries in 2024.
Icons of Porsche continues to grow
The fourth edition of the Icons of Porsche festival in Dubai attracted over 28,000 fans in November, with the classic cars, arts and culture of the region on display for all to enjoy.
Many new models were unveiled in either world or regional premiere unveiling, with famous faces such as Oliver Blume, Chairman of the Porsche AG Executive Board, and Pascal Wehrlein, the reigning FIA Formula E World Champion, on hand.
