Digital Marketing Strategy: How To Structure A Plan?

11 Feb 2021 Blog

An efficient digital strategy will assist you to make appropriate decisions to make an online business efficiently. A model of the strategic plan offers a framework that supports a conceptual model to be followed to ensure the inclusion of all main strategy design and implementation actions.

You should have a digital marketing strategy in place if you want your company to continue growing in the 21st century. The most successful methods for achieving qualified customers who are interested in the product are included in digital marketing. Now would be the time to build yours if you’re not using a digital marketing strategy put in place.

With the six steps in this blog, you can know how to develop your digital marketing strategy.

  1. DEFINE YOUR BRAND

Describe what is distinctive about your business. What are you bringing to the table that your rivals don’t? It’s essential to remember what makes your organization special to sell it to your audience. To provide your audience insight into your business, build unique selling points (USPs).

  1. CREATE BUYER PERSONAS

Buyer personas are fictitious individuals that reflect the attributes of the individuals you are going to attract to acquire your goods or services. They represent your ideal client and the individual who is far more likely to buy from your company.

Gather details such as location, age, earnings, employment status, interests and passions, ambitions, to build your buyer persona.

  1. SET YOUR GOALS

Create both major and minor objectives as you set goals. Your small goals must allow you to keep your important goals on track.

Let’s say your major objective is to raise conversions by 40 percent. Gaining 10 new email subscribers could be a small target to help you reach that goal. This smaller target allows people to work towards achieving their greater aim.

  1. CHOOSE YOUR DIGITAL MARKETING GOALS

Pick the correct digital marketing strategies if you’d like to learn how to build an efficient digital marketing strategy. You know who you’ll be hoping to accomplish and your priorities, so the next move is to find out which platforms are going to help you achieve them.

To meet these leads, there are several techniques available to your company:

  • Pay-per-click (PPC)
  • Advertising
  • Content marketing
  • Email marketing
  • Social media marketing
  • Influencer marketing
  • Search Engine Optimization (SEO)
  1. SET YOUR BUDGET

A critical aspect of your strategy is your budget. Once you begin introducing your strategies, you should realize how much you have to invest in your digital marketing plan. With a fixed marketing budget, you can better allocate the resources to the facilities you need.

You can narrow it down and distribute the cash to various outlets when you set a budget. To drive useful outcomes, you also need to strike the right balance between what you’re prepared to spend across each platform and how much you need to commit.

For example, you will think that $500 per campaign is enough to run a PPC campaign, and while it will lead to some outcomes, it will not produce the same kind of outcomes as someone who invests $1000 in a PPC campaign.

  1. MEASURE RESULTS

A strategy for assessing outcomes should always include a digital marketing plan. In assessing if your organization has been successful with your efforts, evaluating outcomes is essential. To assure you’re bringing out the best campaign, it’s important to track your performance constantly.

To assess the effectiveness of your campaign, you can also use key performance indicators (KPIs). KPIs are metrics that help you define if the objectives you have set have been achieved.

If you don’t accomplish your targets, it gives you the chance to reorganize your campaigns to achieve better outcomes. To help you meet customers better, you can adjust and refine your strategies.

Developing a digital marketing strategy will allow you to meet more individuals interested in your company on the fast track. A tactical plan can help you get potential leads for your business and win conversions.

So, with the support and guidance of these steps, develop your digital marketing strategy now.

 

 

 

The Customer Should Be At The Centre Of Your Digital Transformation Journey

5 Feb 2021 Digital Marketing

Digital transformation is the application of digital technologies into all aspects of an organisation, radically transforming how you work and providing consumers with value. It is also a cultural transition that allows firms to question the power structure on an ongoing basis, to evolve, and to be comfortable with uncertainty. For all industries, including medium to large, digital transformation is essential. From just about any briefing, panel discussion, post, or study related to how companies can stay innovative and important as the world is becoming increasingly digital, that message is coming through crystal clear.

Since digital transformation for every business may look completely different, a concept that corresponds to all can still be difficult to define. In simple terms, digital transformation is characterized as the incorporation of digital technologies through all areas of a company, leading to radical changes in how companies function and also how they deliver products and services.

Companies are forced by digital transformation to make a transition and adapt to a new consumer environment. What is fascinating about all this is – it is not the corporations that are pushing this transformation. Instead, the consumer is driving this move. With regards to what they’re doing at every moment, wherever and in the layout as well as on the computer of their choice, consumers today demand valuable content. Your approach is determined by their path. And to keep pace with this different sort of “always-connected” consumer, to offer an exceptional customer experience, the company must embrace the future. Fortunately, it is still at the heart of many organisations to put the client first.

Unfortunately, initiatives at digital transformation in industries around the world frequently do not place consumers at the forefront of their efforts. Instead, to minimize costs, emerging technologies are being used to build operating efficiencies. Although that’s essential, exasperated consumers dealing with poorly crafted interactions and inaccurate and unconvincing digital platforms with the brand too frequently pay for this narrow focus.

Businesses around the world are making major investments in digital transformation activities. International Data Corp., a technology analyst, estimates that these expenses would rise to more than $2.1 trillion by 2021. This rapid popularity of digital technology, paired with the decreasing cost of storage and computing capacity, has placed most innovations in the possession of virtually any enterprise, regardless of their size, particularly automation and computational intelligence. Thus, it won’t have a market edge just to get the latest technology.

Firstly, it isn’t centralized to digital transformation. Digital transformation has four types: business process, business model, domain, and culture. We also see businesses concentrating exclusively on the improvement of systems or organisations. Failure to overcome all four forms leaves substantial value on the table.

Second, digital transformation’s cross nature ensures that implementation has to be a team sport. It comprises not just the Chief Information Officer (CIO) or Chief Digital Officer (CDO), but also the governance of the Strategy and Business Unit and therefore should be generally advocated by the CEO.

Third, many organizations wrongly conclude that societal shift should start with digital transformation.

Consumer habits have been influenced by digital technologies. Mobile devices, software, artificial intelligence, automation and so much more allow clients to get exactly what they’re doing at the moment they need it.

Also, these emerging digital innovations have caused consumer preferences to adjust, leading to a new category of modern buyers. Customers also score companies on their digital customer experience first because of the possibilities that come from using new technology. Digital needs you to reconsider how you communicate with your clients.

For B2B advertising agencies, digital-first means substituting social marketing with cold calling. On social networking sites, your clients are already involved and this is where you need to be. You would need to step it out to them, establish a relationship, and help guide them, rather than hoping for the client to approach you. By sharing quality information and your experience as part of the answer to their question.

For marketing departments, Digital reduces investment in offline marketing events, such as direct mail, billboards, and TV advertisements. Your clients want and expect highly targeted communications, which can only be done by data-driven marketing campaigns. Today, to incorporate search engine marketing, account-based marketing, and e-mail marketing tactics, you have to use digital platforms.

For customer service representatives, preparing for the phone to ring is no longer exclusive to anyone. First, digital isn’t all about being sensitive. It’s about being strategic in the direction you support your clients, who are searching for assistance using a wide variety of platforms. Social networking, review pages, forums, and groups are all now part of the environment of customer care.

Digital transformation creates the opportunity for companies to engage modern customers and exceed their needs of a seamless customer perception irrespective of channel or place.

For a deep dive on how to amplify the Customer Experience by offering a transformational Digital Experience, register to attend the webinar being hosted by ONLY webinars on 10 February 2021.

The Strongest International And Local Fashion Shows Only Through Almowafir In Cooperation With Namshi

1 Feb 2021 Blog

Almowafir is a digital platform, through which you get the latest offers and coupons for the largest and most famous brands such as Namshi and the com and noon market. The Almowafir site tries to capture offers and discounts when they are launched so that its users can enjoy these offers and discounts on various products such as clothes, tours, and other products.

Almowafir is a dedicated application, for everyone who wants to buy all products through the Internet, where the Almowafir application is dedicated to providing the latest offers and the latest discounts for customers through its largest and most famous brands.

Why is the Almowafir application chosen by customers?

  • It is common practice that customers are always happy on what they spend the most money to meet their needs and desires is to save as much money as possible, and the role of the Almowafir application comes here by providing the best coupons and discount offers for the largest, most famous platforms, and stores responsible for shopping in general. Through it, customers are obtaining those offers and discounts for the products they want to buy.
  • The Almowafir application works to collect and reveal the best special offers, discounts, as well as coupons that operate the stores responsible for retail sale by giving them to customers through their websites, or in online shopping platforms on all products in all categories of fashion, the world of beauty, electronics, products for mother and her child, travel, reservations For aviation, hotels, furniture, decoration products, and many other products as well.
  • The ease of use has attracted customers, as the use of the application is suitable for all customers because of the innovations in it that keeps pace with the taste of users with different experiences and activities in their shopping.
  • Where the application works for the users, it enables them with all solutions to save money directly and differently, it works to identify and provide many options, classifications, and referral links for customers to the sites of advertisers.
  • This powerful application can be accessed via this link: –

The ability to save a lot of money through the Almowafir application in just 4 steps:

1- Choose your favorite store, brand, or platform to buy.

2- Work on exploring and reviewing the best coupons and offers for the discount, then make sure to choose the most suitable offer for you.

3- Click on Get Coupon to copy the coupon code, and forward it to the advertiser’s website.

4- Go to the shopping cart, or the shopping bag to complete the payment process, and paste the coupon code, in the field responsible for activating the coupon to activate the discount.

Namshi store for the strongest local and international fashion shows. Namshi is at the forefront of the platforms and websites for clothing and fashion products online. It is also in the Middle East, as it contains the most famous and largest local and international brands in fashion.

It also works to provide services to users from the UAE, Saudi Arabia, Bahrain, Kuwait, and the Sultanate of Oman. To make the site available in various countries of the world to work on shopping for freight with an emphasis on the process of obligating it to ship. 

  • Namshi is the first destination for young people who are working on marketing their fashion on the Internet, because of its always new and distinct designs for the finest and most famous international brands for the fashion industry.
  • It works on a commitment to offering only the best products and original fashions for international brands, as well as providing them through the original primary suppliers of these brands.
  • It works to provide the best shopping experience with customers and this experience is comprehensive for all family members in all fields and all their special occasions.
  • Presenting the best designs, best fashions, and innovations that keep pace with fashion and the age, it does not go out of work to continue to provide the latest advanced products, with all its designs, it does not go out of the application and keep pace with fashion in all its advanced forms.
  • It works to provide the latest and most important means to work on the customer’s convenience by providing high-end shopping services through which appropriate payment options are provided to the customer, such as paying upon receipt of the product to be purchased. Namshi also works to provide free shipping and delivery service, with the importance of working to provide a return policy Customer satisfactory and comfortable. 
  • It always works towards the goal of always reaching customer satisfaction, as Namshi offers the latest, best coupons and discount codes on the products that are purchased through it to customers, and the provider works to have the latest and best discount offers, codes and coupons for Namshi store and work on presenting them to customers.

The main website page on the Internet is: –

Offers, coupons, and discount codes for Namshi store:

Namshi discount coupon 35% upon purchase of 1000 riyals.

Namshi discount coupon 30% off on the first order from the store.

Namshi Coupon is a 20% discount on products when paying with Visa.

Namshi Coupon 30% off on all products available in-store.

Namshi discount code 20% off on all products available in-store.

Namshi Coupon and 30% discount on Jack and Jones brand.

Namshi discount coupon 25% on beauty products available in-store.

Advantages of buying from Namshi through Almowafir’s app:

Here is the importance of using the Almowafir application, as through it all the different products offered through the Namshi store are obtained, and the best and most important offers, discounts, coupons, and discount codes are also obtained from the Namshi store on all products.

Almowafir is also distinguished by its exclusive access to the latest and most important offers, discount codes, and coupons provided by Namshi at its launch, and customers can obtain them through the Almowafir application at the time of its launch, so all that matters to Almowafir is to save the largest possible amount of money for its users.

Email Outreach – Step By Step

16 Jan 2021 Uncategorized

If you are thinking about setting up an email outreach campaign, it is important to ensure you get it right the first time. Whether you want to increase backlinks to your website or close sales deals, a great outreach strategy is essential to your email outreach campaign success.

There are more than 300 billion emails sent and received every day. A successful email outreach strategy is the only way to ensure your email cuts through the noise and is noticed, opened, read and replied.

Here is a step-by-step guide on how to create the best email outreach campaign

Do your research

Before you set out to start an email outreach campaign, it is important to conduct thorough research. This makes it possible for you to tailor your efforts to meet the expectations of the recipient. When you research, you improve your open rate and understand your audience better, which helps to stay ahead of your competition.

Hook your audience with the first line

Every day, email users receive tons of emails from marketing companies and brands. The average human attention span is 8 seconds, which is when you have to grasp their attention and make them want to read more. Your subject line is your gateway to the recipient’s mind. It needs to pique their curiosity to make them want to open the email.

According to research, at least 40% of people open emails depending on the subject line, while 69% report most emails as spam just basing their judgement on the subject line. An ideal strategy for subject lines is to congratulate the recipient on something noteworthy they achieved recently. This tactic is a great conversation starter as it focuses on building relationships than closing sales.

Personalize your emails

When setting up an email outreach, one of your goals should be to avoid sending spam emails. This includes deleting all words related to spam, exclamations points and false promises. Also, avoid sending a generic email to all your recipients.

People want to be seen, and you can make them feel visible through personalized emails. Personalized emails are great relationship builders, and they help to boost trust. One of the ways to know what your recipients want is to ask for suggestions.

You can also use personalized templates that are easy to customize for each recipient. Take the time to find contact details for the recipient to keep the emails as personalized as possible. In a personalized email, include the recipient’s name in the subject line and the email body.

65% of people respond to visual cues. Therefore, consider using images in your emails. Create a simple email signature with your logo. If you do not have a logo, you should look for good logo designer. If you have, just add your business logo design to the emails to increase brand visibility. The images you use should be relatable to the recipient to be able to grasp their attention.

Provide value

It is human nature to put one’s needs first. For this reason, the perfect way to grasp the attention of the recipient is to provide value to make a psychological connection with them. In email outreach, the norm of reciprocity is important. When you send out value, the recipient will feel the need to return the favor.

Another way of adding value to your emails is by appreciating the recipient. When you reach out and acknowledge the recipient’s expertise, you increase the chances of getting a response. For instance, you can invite a recipient to take part in a project with other experts. This makes them feel seen and encourages them to reply to your email and forge a relationship.

Remember to use humor

If your email outreach is boring, it is sent straight to spam. The best emails should speak to human emotion. Humor is a positive emotion that can be used to start or deepen a relationship. Therefore, never miss an opportunity to use humor in your emails.

An email that makes the recipient smile or laugh aloud will linger in their minds for longer and make them interested in your brand. You can use funny memes and witty wordplays, or even jokes to add humor to a pitch.

Make your emails easy to reply

On average, people spend at least 2.5 hours reading and replying to emails. To increase the chances of having your emails replies, you need to make the process as seamless as possible. Send out emails that require yes or no answers from the recipient. You can also use number lists for responses, making it easier for recipients to leave replies.

Regardless of your outreach purpose, a winning strategy is the best way to meet your goals. While there is no one size fit all approach, most of the tips in this article have been tested and prove to work by experts.

 

10 Interesting Facts About Whatsapp

4 Jan 2021 Mobile Apps

Before jumping into the facts of WhatsApp, let’s rewind to how WhatsApp was created and everything about this immensely popular messaging app. WhatsApp, released in 2009, is among the most popular apps for voice and text communication. It is free to use, safe and convenient, and can be used on both smartphones and tablets, you can send and receive messages, perform voice calls, and lead video chats.

The thing that makes this app attractive is that it runs on different operating systems for phones and computers, helping with messaging. To make one-on-one or collective group calls be it formal or informal meetings.

It was just a messaging app before, but it has now evolved from messaging to video and audio calls to business services. WhatsApp is a simple platform where one contact is used to interact. It’s just that convenient.

WhatsApp can recognize individuals who already use the application in your phone contacts, and you’ll never have to manually update them. You may also invite friends who do not have WhatsApp or who are not on your phone contacts to communicate with many other people that you meet. To interact with up to 256 people, WhatsApp allows you to build work, colleagues, or family groups. Also, the app lets you select your context and send an online map to your GPS location. You may enter a status message that lasts up to 24 hours or until it is altered. In the app, you can restrict contacts from inside the app or transfer the information from a person to another person.

In 180 countries, with over 1 billion users worldwide, WhatsApp claims it supports over 2 billion people. In 169 countries, WhatsApp Messenger has become the top telecommunications messenger app, although maybe oddly, not really in the United States, where Messenger is more popular. In India, Germany, Russia, and the U.K., this app rules. WhatsApp it’s not the only game in town, considering its tremendous values and outstanding numbers. Line, Imo, Kakao Speak, WeChat, Kik, and Viber Messenger are some of the competitors for the app. WhatsApp typically uses a broad approach to meet as many users around the world as possible. WhatsApp is increasing in popularity relative to its rivals, even grinding its own Facebook sibling, Messenger, as per a Market Intelligence Insights survey. This is a big part of the data protection features of WhatsApp. Just you get to see your chat, and the individual you are messaging. WhatsApp only puts them back and forth, so that its workers cannot see conversations or keep any backups of them on their servers.

On a range of mobile platforms, including iOS, Android, Windows Phone, Blackberry, Nokia S40, and Nokia S60, WhatsApp is accessible, finding it very famous among consumers in developing economies, which seems to be the game of Facebook here. In reality, TechCrunch reported a study by Jana Mobile that states that people are 12X to 64X more prone than Facebook to say WhatsApp is one of their most popular messaging services.

WhatsApp Web is a computer version of a smartphone app on a regular Mac or Windows browser except for Internet Explorer. Nevertheless, the mobile app doesn’t provide all the options provided. On the iPhone or Android app, anything you are doing on the website will sync and appear, so all of your conversations are synced, and the web version now allows you to make video & voice calls as well. A business edition enables businesses to use WhatsApp to communicate with clients.

Where it will be possible to install Facebook’s messenger, Instagram, and all these apps on cross-platforms such as desktop computers or laptops, WhatsApp still cannot be included with the web without carrying your mobile along with you. WhatsApp Web offers everyone the ease of using WhatsApp on your PC, but only if an active internet service is linked to your mobile. That means you’re not able to use it on the network separately. This guarantees the privacy of your data as well.

Instant messaging applications have transformed our lives, similar to a time when people would just have to send and receive emails back and forth with days in between. With new applications with their very own trends and gadgets showing up every minute, WhatsApp ranks up as one of the easiest yet most secure ways to interact.

The 10 interesting facts about WhatsApp are that maybe you might not know are: –

  1. WhatsApp was founded by the former Yahoo employees Mr. Brian Acton & Jan Koum.
  2. It was initially only made for IOS users.
  3. On marketing and user acquisition, the company did not invest a dollar. They invested that instead of advancement.
  4. In June 2009, the instant messaging platform had 250,000 users worldwide. By December 2013, the figure had increased to 400 million.
  5. The organization rejected a $10 billion Google bid, but in February 2014, they finally accepted a $19 billion Facebook offer.
  6. Two billion minutes are consumed mostly on the app every day
  7. On the smartphone, 55 million video calls are made each day. The conversations last a maximum of about 340 million minutes.
  8. It’s the most commonly used application in the world for text messaging. It has extra billions of users than Facebook Messenger.
  9. WhatsApp seems to be very generous to its users because it also avoids advertising.  But still, because of the billions of downloads every day on Android phones alone, WhatsApp receives $2 billion and more by end of each year.
  10. There are at least 5 billion WhatsApp groups created from 2009 until now.

No doubt, because of its awesome features and friendly operating system, WhatsApp is the most common messaging service worldwide. Everyone has WhatsApp downloaded on their smartphones, or you may not be aware of these fascinating and impressive details about your visited messaging app every day. So, now you know the interesting facts of WhatsApp, share this with your friends and family and let them know the story of WhatsApp.

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