Daily Archives: March 29, 2020

Social Distancing has forced people to spend their time online and come up with creative digital experiments. Which is all good news for businesses since they now know where to get the eyeballs!

Zoom social meetups, Skype book clubs, Online bridge games, Periscope jam sessions, Online shopping spree, Cloud clubbing with DJs, Virtual yoga classes, Netflix streaming binges, Instagram Live Gym sessions – are now a way of life. Getting breaking news on Twitter, Facebook and Insta and mobile apps are the new normal.

FaceTime and VPN calls from friends and relatives who are trying to stave off loneliness are at a record high. It is reintroducing people to their families. The COVID-19 crisis is making people more grounded. It helps you reappreciate the wealth we have in a place like home.

If there is a silver lining in this crisis, it may be that the virus is forcing us to use the internet as it was always meant to be used, to connect with one another, share information and resources, and brainstorm collective solutions to common problems.

On average, people spend a staggering 6 hours and 42 minutes online each day. (My screen time is 8 hours 36 minutes!) In addition, more than four million blog posts and 500 million tweets are published every day. Research shows that people who consume social media actively by sending messages, leaving comments or participating in group chats, are happier people compared to couch potatoes who sit and watch TV all day.

As the real world continues to crumble before our eyes, all of us will be forced to embrace the virtual world. What seemed to be a distant reality is suddenly upon us. If you are looking to find solace on the internet, lurking alone won’t cut it, you need to contribute. Be a lead actor in the story or you will just be a character in the story!

Businesses now have an opportunity to deep dive into the web and reimagine their digital strategy. Ensure that you are offering your portfolio of products and services online with complete CRM and payment integration. Aggressive online and social media campaigns are just a few obvious options to consider.

We can either adapt and join the new mainstream of the virtual world or remain passive and left behind in loneliness. The choice is ours!

#StaySafe and #WFM

Sharad Agarwal is CEO of Cyber Gear

If COVID 19 has forced you to work from home, now is a good time to invest in your website audit. You can either do it yourself or hire a professional company to help you rank well in search results. Whether it’s Google, Bing or Yahoo, outsmarting their algorithm takes work.

It is also important to ensure that your website gets quality traffic from authority sites. The metric in off-site SEO that really moves the needle is referring domains.

This metric measures how many sites and domains point to your site. Backlinks let search engines know that other websites actually trust the content on your site.  In turn, they see it as a valuable, relevant website and rank it accordingly. If one site is sending 1,000 backlinks to you, it is still only one referring domain. Referring domains are a stronger signal than backlinks because it’s easier to manipulate a site to give you thousands of links, but it’s much harder to get 1,000 different domains to point to you.

It is clearly wise to secure backlinks from multiple domains. GuestPosts.biz can help you in writing quality articles and then publish them on your niche blogs. They will imbed ‘do-follow’ links which will drive traffic to your website. These backlinks will help your content to start to gain organic visibility within the Google search engine.

It is important to check the links that your competitors have developed and then approach similar domains to build traffic for your business. Not all backlinks and referring domains are the same, so domain rating/authority are good supplementary metrics to add context.

Websites are ranked by their Domain Authority or DA. Domain Authority is a ranking factor used by search engines to help them determine a website’s relevance to a specific subject or industry. So when you are building your backlink profile, you should obtain backlinks from websites that have higher DA scores than your own. In turn, this tells search engines that these high-DA websites trust the content on your website.

There are approximately 3.5 billion searches on Google every day. It is imperative that your web presence stands out from the crowd and helps your business accelerate sales, drive targeted audience, create a brand name among people and become the most trusted and authentic service.

According to Sharad Agarwal, CEO of Cyber Gear, “Digital reputation is important. Invest in it!”