Monthly Archives: September 2019

As a writer, you’re bound to use the internet a lot. You need to learn how to secure yourself from malicious activities within the internet. The internet is a source of unlimited information, but it also exposes you to infected ads, sneaky computer viruses, and rogue links.

Due to advancements in technology, computer viruses are more aggressive than ever before. Identity theft and financial fraud are quite rampant because hackers have all they need to hack whomever they want. As a student, work with legit writing services like Ewritingservice.com to avoid dealing with frauds.

Every time you encounter a suspicious website, hit the back button before cybercriminals get the opportunity to take advantage of you. Also, be careful where you provide your personal information because it could easily be a case of identity theft.

1. Have Strong Passwords Everywhere
When you use strong passwords, you prevent cybercriminals from hijacking your accounts. Avoid using generic passwords like your date of birth or the name of your pet because this makes your accounts easily hackable.
Ensure your password is at least 12 characters long because the more the characters, the harder it is for hackers to guess the password. The password should include both upper and lower case alphabets as well as numbers and symbols.

2. Avoid Using Open Networks to Access the Internet
If you’re a writer who likes working from cafés and coffee shops, avoid using their Wi-Fi networks to access the internet. There is nothing as cybercriminals-ridden as open networks. Use your own source of internet to protect yourself from hijacks.
Aside from cyberattacks, you never know the kind of virus that might be lurking in such networks. Protect your information by avoiding public Wi-Fi networks.

3. Use Viral Protection Network
If you have a computer you use to access the internet, use a VPN to protect your information. This way, you use a private channel to access the internet. Viral Protection Networks lock cybercriminals out. They cannot record any unencrypted information and use it to their advantage.

Conclusion
Writers are among the people who use the internet the most. Each time you browse the internet, ensure you’re safe from cyberattacks. Cybercriminals can use the smallest loophole to steal your personal information.

Almost every other day I am asked, “Do I have to invest in SEO?” The not so smart ones tell me, “I don’t need SEO”.

Here is the truth. Getting professional SEO is the best investment you will make to get the maximum ROI from your web presence. In fact it costs more to drive traffic to your site than to establish a web presence. Seriously!

Investing in growing your business is always a good idea. At Cyber Gear, we never hired a single salesperson in 23 years! We invested in SEO and digital marketing. Maybe, the number one reason why we are growing exponentially. Talk about walking the talk!

For the non-tech savvy people (do they even exist?) SEO, or search engine optimization, is an approach to marketing that helps your business show up at the top of search engine results pages when potential customers are looking for you online.

It is a truth universally acknowledged that Google is the single largest traffic driver to websites. Google receives over 63,000 searches per second on any given day. That’s the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day.

Bottomline. Google accounts for 57.8% of total referral traffic for the average site (10x the traffic that Facebook drives to the average site).

Here is the no brainer – if you’re going to invest in one online marketing activity, you should invest in SEO.

For those on the fence, consider these facts:

• 72% of online marketers describe content marketing as their most effective SEO tactic.

• 81% of people do some type of online research before making a large purchase.

• 47% of consumers read 3 to 5 pieces of content created by a company before talking to a salesman from that company.

• Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.

• 78% of location-centric mobile searches result in an offline purchase.

To calculate the ROI on SEO, it is worth noting that ranking 1st in organic search results for an important search query will drive x number of qualified visitors to your website every month. Based on a 5-10% conversion rate, it will more than pay for itself. While it’s easier and more accurate to track conversions for e-commerce, it certainly is possible for lead-based businesses.

Based on our 23 years of experience in digital business, I can safely vouch that investing in SEO in the long term leads to exponential growth (and much more affordable customer acquisition).

Finally, a note of caution, there is no magic bullet to activate the magic of SEO. It is a long and painstaking process – SEO often takes 3-6 months to gain traction. Use Google Analytics to measure the ROI of your SEO campaigns.

Microless is one of the leading online computer and electronics stores in the middle east. The company has been established in 2011 to transform the way people buy computers and electronics. Microless has set goals to expand rapidly in 2020 to become the leader in electronics and computer retail online.

Microless has announced that it’s partnering with IT Plus — one of the leading web and mobile app development agency in UAE, to integrate AI / Machine Learning techniques to optimize and automate their business processes. Apart from automation, and increasing the efficiency of existing processes in the company, the partnership is promising to bring new features, such as a smart chatbot that will handle part of the load on the customer service agents. The chatbot will be able to resolve customer inquiries and help customers with their purchases on the platform. The bot will be smart enough to understand your question and help you with the status of your order, item availability and pricing, as well as other queries.

Another interesting aspect of the mutual work will be the smart pricing bot that will adjust the prices on the products several times a day based on the market prices and customer demand. Customers will certainly benefit from this as they will have access to even better prices and unbeatable deals.

Once the work proves to be successful, the companies are planning to work on other important aspects such as intelligent delivery routing, using AI in stock predictions and even workplace gamification, which is a new trend that increases the employees’ productivity, by letting them see their work progress in realtime, get rewarded for achieving targets and compete with their peers.

Nowadays, as the competition is extremely high, the leading companies look for ways to cut the costs by optimizing and automating their business processes. Not only that reduces the costs in the long run, but it also allows the company to process much higher volumes of workload and it decreases the error rate and generates more streamlined results in the end. Machine learning is often used to achieve just that.

Machine learning or AI is the new trend in business. With the latest advancements in technology and new algorithms, computers are now able to recognize speech, detect objects and analyze what is happening in images and videos in real-time, predict sales and demand for products, and much more.