Monthly Archives: May 2019

Atlanta, Georgia had the most call center employees of any US city as of 2017, with an estimated 121,480 workers. Dallas, Phoenix, Tampa, and Houston rounded out the top five. But that doesn’t mean all the call center employees in Atlanta or Dallas are doing the same type of work.

For instance, there are critical differences between telemarketing and telesales. To the untrained ear, “telesales” and “telemarketing” are the same thing, but they require different strategies and different skill sets live casino go. Here’s what you should know about the key differences between telesales and telemarketing.

Telemarketing is broader

Telemarketing covers a wider range of activities than telesales. Someone who is a telemarketer has to do more than just sell something to the other person on the end of the line. They’re also trying to find out as much information as possible about who, exactly, is on the other line. When they do that, they have a better chance of pulling off a successful call.

Let’s use cold calling as an example. Cold calling is a staple of call centers, but it works a bit differently depending on your objective. For instance, someone who is making a telemarketing call might approach the call like this: “Hello, this is (name) with (company). We’re calling to talk about your (service) today.”

They first want to find out if the customer is happy with how things are going before trying to sell them on something new. It may help to think of telemarketing as a bit like what happens when you walk into a clothing store and someone asks, “Can I help you with something today?” They’re trying to let you direct the call, at least a little bit.

But telemarketers must be careful as well. If they don’t phrase things in just the right way as soon as the call begins, they’re taking a risk. Fewer people are answering their phone because they’re concerned about spam calls.

It’s up to you to prove right away that you have something valuable to offer. If someone picks up an unfamiliar number, you may only have a few seconds to convince them to stay on the line.

Telesales are more focused

You have to stick to a script, at least at first, and this is especially vital with telesales. As you may have guessed, telesales are more focused on selling something.

It’s OK to view telesales as more goal-oriented, because in many ways, it is. You want the person on the other end to hear what you’re saying, but you’re probably not going to say things like, “Can I call back later to discuss this with you?”

With telesales, everything feels more immediate. In a call center, that means you need all your equipment to be up and running. It can’t let you down just as you finally sense the person on the other end is interested in what you have to say and the product you’re selling.

That’s why the best telesales and telemarketing operators have one thing in common: call center integration through an omnichannel platform, like what you’ll find with an Oracle contact center. These contact centers give your operators access to things like real-time statistics.

Real-time statistics are vital when you’re trying to figure out if an approach is working or backfiring. This call center solution can integrate with your cloud to give you more flexibility.

In a call center, you can never lose sight of the person on the other end of the line. That’s true of both telesales and telemarketing. Personalized solutions help you serve your customers better without overwhelming your operators. A call center is always going to be fast-paced, but that doesn’t mean the people who work in them should be hitting a wall or burning out.

Brand Intimacy is defined as the emotional science that measures the bonds we form with the brands we use and love. Top Intimate Brands outperform top brands in the S&P and Fortune 500 indices for revenue and profit. Consumers are also more willing to pay price premiums for Intimate Brands and less willing to live without them, according to the 2019 Brand Intimacy Report.

Brands that are within the ecosystem score higher in emotional connection overall than brands that are not. Ranking 9 out of 15 places, Apps and social platform brands have an opportunity to increase their intimate bonds and emotional relationships with their users given their usage and importance”

Other notable findings from the apps & social platforms industry include:

• 40 percent of consumers felt an immediate emotional connection with the industry.

• 73 percent of users in the 18- to 34-year-old (millennial) demographic felt an immediate emotional connection with Facebook.

• The apps & social platforms industry as a whole ranked #2 for africa casinos industries people can’t live without, right behind Tech & Telecom, which was #1.

• Three of the top four brands in this category this year—WhatsApp, Facebook and Instagram—are owned by Facebook.

• Uber ranking went from #5 to #10 from 2018 to 2019.

• Instagram demonstrated solid growth, moving up from #7 to place at #4.

• WhatsApp ranked #1 for the 18- to 34-year-old demographic, males and high income users surveyed.

• GoogleMaps was ranked first among the 35- to 64-year-old demographic and female users.

To download the full apps & social platforms rankings, please click here. To download the full 2019 Brand Intimacy Report, please click here.

With modern science advancing at the current pace, many dreams of early 20th century science fiction writers such as Jules Verne have already become commonplace technologies. As of 2019, we may be just several decades away from megacities, artificial worlds, moon colonisation, digital immortality, and other ideas devised by Douglas Adams, Philip K. Dick, and Robert A. Heinlein. Below are the top 5 technologies from science fiction we can witness in the nearest future.

1. Alternative Medicine and Treatment

Science fiction novels are full of alternative medicine and treatment methods. With the growing scarcity of diagnosticians, general practitioners, and nurses, the Star Trek-style self-diagnosis and self-healing concepts can become a reality of modern medicine. The wide popularity of alternative medicine and treatment is largely substantiated by the accessibility of these methods in many areas of the world where traditional medical services are not available. While their effectiveness for treating serious illnesses is highly controversial, some of them provide good analgesic results. Why not boost their actual effectiveness with telemedicine and remote learning used to transform local alternative practitioners into therapists capable of diagnosing dangerous disease symptoms and calling for a professional intervention? This initiative may also be assisted by such disruptive innovators as Michael Laufer who successfully produce modern pharmaceutical drugs with portable MicroLab pill synthesis laboratories sold for mere $30. So, in some 15 years, an AIDS-positive kid in Africa may walk into a hut of a local healer and come out 30 minutes later receiving an acupunctural treatment for pain symptoms and a pill of generic Daraprim for conservative treatment. However, the new therapy and diagnostic methods will have to be thoroughly tested in order to be covered by national health insurance systems.

2. Education

The rapid development of VR devices can make ‘Ready Player One’-style classrooms a reality in the next 10-15 years. This would fully disrupt the current classroom system (which is not necessarily a bad thing) transforming the world into a real ‘global village’. A virtual yellow school bus may gather Angolan, Spanish, Argentinian, and US learners in a single educational environment reducing the need for excessive transportation or building new schools in rural areas. Remote learning resources such as Khan Academy can also facilitate the students who cannot access the ‘virtual classroom’ during specific hours. This may also be convenient for increasing the number of PhD students in developing countries and poor environments. With the launch of the global Starlink Internet programme by SpaceX in 2020, young talents living in rural Africa may get the possibility to submit their dissertation drafts for review to academic tutors from Oxford or the MIT. You can only imagine what boost this may provide to global development programmes.

3. Health-Aiding Implants

While cell-like nanorobots replacing human T-cells and fighting cancer tissues and bad cholesterol still remain a thing of the future, internal monitoring systems may well become a part of our reality before the 2050s. The regular measurements of arterial pressure, artery plaque buildup, and other critical indicators of our physical being are very important for preventing heart attacks or blood clotting. However, the main question posed by some scientists is whether we should monitor these things from the outside. Installing small devices with wireless charging under our skin may provide for accurate measurement results and unlimited methods of using the collected data. Imagine that internal sensors located close to your heart can send emergency signals to a nearby hospital minutes before your organism gets into an acute condition. They can also provide longitudinal diagnostic data to your doctor on a daily basis. Some of the presently developed solutions may even include small adrenaline containers or shock devices to kickstart your heart in the case of heart failure.

4. Neuromancing and Advanced Bodyhacking

The previous idea is perfectly in line with the concepts of bodyhacking, artificial organs, and neural implants described by the cyberpunk genius William Gibson. In 2017, scientists at ETH Zurich learned how to 3D-print artificial body tissues and even human organs such as the heart. Imagine replacing your old blood vessels with molecularly superb ones preventing cholesterol plaques or blood clots accumulation. Do you want a heart that does not have a beat and will last you 150+ years? Or would you prefer a Heart 2.0 with several performance profiles fine-tuned for office hours, sports activities, and night recuperation? Besides the competition for ‘body upgrades’, these technologies can also make the waiting lists for organ donors obsolete. The invention of Autodoc medical systems from late 80s sci-fi movies makes the cyberpunk ideas of installing a new retina for augmented reality on your way home or selling an extra liver to pay for your rent perfectly realistic.

5. Transhumanism and the Mars Colonisation

The capability to purchase new organs and prolong your life through advanced body management inevitably brings the questions of transhumanism to the table. With late XXI century geriatrics, a 40-year old person has good chances of becoming as physically adept as his 20-year-old counterpart. Or, would you say, competitor since he is already ahead of him or her with 20+ years of skills and industry experience. In this context, expanding into other planets of the Solar system can become a cure for unemployment rather than a science fiction dream. Luckily, SpaceX had this humanity dream covered as well with its SpaceX Mars programme. While the most optimistic results promise a first colony set on Mars by 2050, the development of new materials and technologies may speed up this process.

While driverless vehicles and medical advancements do not look especially gruesome, we should also think about the negative outcomes described by the great visionaries of the past. The brave new world may put us one step closer to a utopia but charge its price in terms of social consequences. However, with the emergence of antibiotic-resistant bacteria and increasing pollution levels, the main dilemma of humankind progress is still, “Can we not be running all we can do, to merely keep in the same place?”.

Author Bio

Anna Clarke is the owner of online writing company 15 Writers. She is a successful entrepreneur with over 20 years’ experience in freelancing, academic dissertation writing consulting, specialising in Business, Economics, Finance, Marketing and Management.