Yearly Archives: 2018

Google’s algorithms are complex and always evolving, but backlinks remain an important factor in how every search engine determines which sites rank for which keywords. The number of quality backlinks to a website is one of the most important factors that determine the organic ranking in Google.

There are some important factors to consider while establishing links from third-party sites.

1. Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

2. Relevant Site

If both sites (your page and the site where you are placing the backlink) have the same keyword topics, the backlink is considered relevant and has a strong influence on the search engine ranking. While content is KING, context is QUEEN!

3. Do-Follow Link

The term Do-follow link was introduced by Google in 2005 to reduce the search engine spam indexing and to improve the search engine results. Only Do-follow links pass link juice to the linked website and influence the target’s page rank.

4. Anchor Text

Anchor text is the descriptive labeling of the hyperlink as it appears on the website. It is important that relevant keywords are used in the anchor text of the hyperlink because the search engines examine the anchor text to see how relevant it is to the content on the website.

5. Permanent Link

A permalink or permanent link is a URL that is intended to remain unchanged for many years into the future, yielding a hyperlink that is less susceptible to link rot.

6. SEO-Friendly URL

It is important to establish that your guest post is published with a SEO-friendly URL. A good structure can help the indexation process of your website and make it relevant in searches.

7. Secure Site

The Google Algorithm gives weight to sites that are secure. For attaining high Google organic results it is imperative to post your articles on sites that have a secure hosting environment.

Link building is a long-term strategy designed to increase traffic to your site while improving your reputation. While building links can be a painfully long drawn process, it is a key ingredient of a successful SEO process.

GuestPosts.biz can offer you several publisher sites and blogs that publish guest posts with back-links for a nominal fee.

If you do not have a ‘Secure’ server, Google will flag your site with a ‘Not Secure’ warning sign! It is therefore mandatory to ensure that you install a Secure Certificate and your site has an https:// address.

In the latest release of Chrome, when a user enters data on an HTTP page, Chrome will mark the page as “Not Secure” with a label in the address bar. This label will also be shown in Incognito Mode for all HTTP pages.

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

If you don’t have the SSL certificate, a secure connection cannot be established, that means, your company information will not be digitally connected to a cryptographic key.

Research shows that 97% users would never enter their information on a site that is declared unsecured.

The benefits of installing a Secure Certificate on your server are many:

1. Encrypts Sensitive Information

The information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to.

2. Builds Trust With Customers

With SSL certificates, your customers will see visuals like lock icon and green address bar that indicates well-trusted encryption is in use. This is especially vital for e-commerce websites while helping in enhancing brand value.

3. Fast Download for Mobile Sites

SSL is required for Accelerated Mobile Pages. AMP is the technology that makes certain pages load almost instantaneously on mobile. So, when you search for something on your mobile device through Google, you might notice that some results have a lightning bolt icon next to it, which means your website is mobile friendly.

4. Google Rankings and SEO

The Google Algorithm gives weight to sites that are secure. For attaining high Google organic results it is imperative to have a secure hosting environment.

The bottom line is privacy is important, and HTTPS ensures privacy.

Let us start from the very beginning. Artificial Intelligence has evolved over a period of time.

In the 1950’s AI started off as a program that could sense, reason, act and adapt.

In the 1980’s, came ‘Machine Learning’. Now computers began to learn without being programmed.

Come 2010, ‘Deep Learning’ allowed machines to mimic the way in which the human brain works.

The last stage of AI’s evolution, deep learning, is what makes AI invaluable for e-commerce. Machine learning that can not only analyze customer data but use that data to anticipate customer needs in order to create personalized experiences. Today, artificial intelligence provides personalized experiences for customers across devices and is revolutionizing both, conversations and content.

Using AI and Big Data, businesses can monitor their competitors’ product mix and marketing strategies. AI provides businesses the ability to adjust their own product-mix and pricing in real time with high accuracy – an impressive competitive advantage that provides complete visibility into what products are being offered in the market. The intelligent software puts retailers in a strong position to make specific assortment and planning decisions, and track the business impact of those actions.

E-commerce sites now have the ability to harvest products data from competition sites and find the best price for all SKUs. They can, therefore, offer a ‘Best Price Guarantee’ and improve sales turnover. The ability to harness data is enabling masses of big data to be utilized to form actionable customer segments and individual offers and incentives to increase sales and customer retention.

While the potential for AI in e-commerce is boundless, most e-commerce companies are focused on AI for online shopping. Here are some of the benefits of using AI in your e-commerce site:

• Identify market size
• Identify new products and strategies employed by the major market players
• Analyze and dissect the brand ‘slice of the pie’
• Enable shoppers to discover complementary products whether it is size, colour, shape, fabric or even brand.
• Image search is an extremely powerful AI tool for enhancing shopping experience
• Identify reasons why online shopping carts are abandoned
• Offer recommendations based on customers past buying pattern
• Chatbots are on the cutting edge of customer service
• AI helps in planning inventory levels
• Artificial intelligence has also improved the cybersecurity of the E-commerce websites
• With the help of machine learning algorithms, advanced CRM can learn and improve over time
• Analytics can reveal insights for new opportunities
• Statistics and trends analysis are available 24/7 through an interactive dashboard

AI makes it possible for e-commerce retailers to analyze millions of interactions every day and ultimately target offers down to a single customer.

Cyber Gear is now offering an AI-based technology solution called sbot which can help e-commerce companies increase their efficiency and profitability.

4 PILLARS OF SBOT

1. VOLUME

sbot can collect terabytes of data from a variety of sources, including web portals, social media, and information from in-house data.

2. VELOCITY

Data streams in at an unprecedented speed and is dealt with in a timely manner. sbot deals with torrents of data in near-real time.

3. VARIETY

Data comes in all types of formats – from structured, numeric data in traditional databases to unstructured text documents, email, video, audio, stock ticker data and financial transactions.

4. VERACITY

We have achieved almost 99% accuracy of data based on our AI-based algorithm for cleaning data. sbot intelligently connects and correlates relationships, hierarchies, and multiple data linkages.

For a no obligation, demo visit https://www.middleeastdirectory.com/blog/sbot

Artificial intelligence promises to revolutionize the automotive industry. Here we are not even talking about the impact AI is having on autonomous driving, connectivity, electrification, and shared mobility.

Using AI and Big Data in the automobiles sector creates numerous opportunities to reduce costs, improve operations, and generate new revenue streams. Further, the need to understand and analyze visual contents to gain meaningful insights is the real deal!

The ability to harness data is enabling masses of big data to be utilized to form actionable customer segments and individual offers and incentives to increase sales and customer retention. If one analyses the second-hand car market through data harvesting from say, top 10 car resale portals, the learnings are huge.

• Size of the market is astounding
• Identifying the latest developments, market shares, and strategies employed by the major market players
• You can analyze and dissect the brand ‘slice of the pie’
• Analytics can reveal insights for resale and new opportunities
• Use data to up-sell new cars
• Associated industries like motor insurance, auto-repair, banks and refinance companies can procure new business
• Study data relating to the customer financial history and preferences
• When data collected is used for sentiment analysis and market segmentation, vehicle marketing becomes more meaningful
• Statistics and trends analysis are available 24/7 through an interactive dashboard

Cyber Gear is now offering an AI-based technology solution called sbot which can help automobile companies increase their efficiency and profitability.

4 PILLARS OF SBOT

1. VOLUME

sbot can collect terabytes of data from a variety of sources, including web portals, social media, and information from in-house data.

2. VELOCITY

Data streams in at an unprecedented speed and is dealt with in a timely manner. sbot deals with torrents of data in near-real time.

3. VARIETY

Data comes in all types of formats – from structured, numeric data in traditional databases to unstructured text documents, email, video, audio, stock ticker data and financial transactions.

4. VERACITY

We have achieved almost 99% accuracy of data based on our AI-based algorithm for cleaning data. sbot intelligently connects and correlates relationships, hierarchies, and multiple data linkages.

For a no obligation, demo visit https://www.middleeastdirectory.com/blog/sbot

Artificial Intelligence is about to hit the real estate industry, hard. It will be almost a knock out blow! Either you embrace it or it will get you.

The real question is whether you’re going to be able to ride the wave and take advantage of new technologies or whether you’re going to get left behind. It’s up to you.

The most successful real estate companies are likely to be the ones which accept this reality and will embrace AI and use it to revolutionize the way they do business.

Salespeople will identify the client’s needs before they harvest real estate data from designated sources. They will also need to be able to convert what they learn into data that an algorithm can understand. Then AI will be used to find the ‘best fit’ for the client’s investment. The predictive analytics generated through AI based on trends analysis includes outliers that humans can miss. AI helps make smart decisions.

Here is the real deal. The web and AI and never sleep. That means you can use AI-based bots to provide 24/7 coverage to customers who visit your website. They can ‘chat’ with customers on your behalf and help you to make money even when you’re asleep, and the office is closed!

Further, real estate agencies can develop long-term relationships through AI-based CRM systems. AI can even predict whether people are likely to default on their loan or to fail a credit check. This allows real estate firms to function more profitably.

Cyber Gear is now offering an AI-based technology solution called sbot which can help real estate agencies increase their efficiency and profitability.

4 PILLARS OF SBOT

1. VOLUME

sbot can collect terabytes of data from a variety of sources, including web portals, social media, and information from in-house data. Sbot has already harvested over 800,000 UAE properties data from the ‘Top 10’ regional portals.

2. VELOCITY

Data streams in at an unprecedented speed and is dealt with in a timely manner. sbot deals with torrents of data in near-real time.

3. VARIETY

Data comes in all types of formats – from structured, numeric data in traditional databases to unstructured text documents, email, video, audio, stock ticker data and financial transactions.

4. VERACITY

We have achieved almost 99% accuracy of data based on our AI-based algorithm for cleaning data. sbot intelligently connects and correlates relationships, hierarchies and multiple data linkages.

For a no obligation, demo visit https://www.middleeastdirectory.com/blog/sbot

Almost half of UAE CEOs in the retail industry intend to start using artificial intelligence (AI) in the next two years, as they are increasingly influenced by technology to enhance the retail store experience for customers. This is according to the 2018 Global Consumer Executive Top of Mind survey, ‘No Normal is the New Normal’ jointly conducted by KPMG International and The Consumer Goods Forum (CGF).
Global CEOs however were less optimistic about the adoption of AI, with only 24 per cent expressing intent to start using AI over the next few years. They were also less confident about the prospects of technology in retail, with 48 per cent saying that brands would use technology to enhance the retail store experience. This is in stark contrast with UAE CEOs, who were confident of harnessing technology to transform the customer experience in-store.

Even when it comes to the overarching theme of business transformation, 80 percent of UAE CEOs said they planned to prioritize it over the next two years versus 57.5 per cent of CEOs globally.

As changing customer behaviors and shifting demographics contribute to sustained margin pressures, shorter strategy cycles and increased expectations from customers, companies are ramping up to embrace digital and AI technologies underpinned by data and analytics.

This shift is helping boost margins, customer centricity, agility and efficiency by replacing or augmenting some human activities with technology, and by shifting technology to the cloud.

Anurag Bajpai, Head of Retail, KPMG Lower Gulf, said: “We are envisaging a major push towards embracing technology to enhance the retail experience. The next few years in the UAE may see more brands adopt AI, VR and connected technology to transform the in-store experience and integrate online and offline experiences. The 2018 Top of Mind Survey finds an industry aggressively navigating a sea of change, where retailers and manufacturers appear to be radically rethinking their strategy, culture and processes and becoming more agile as they focus on growth.”

Globally, the Top of Mind survey found that some of the most significant variables that manufacturers and retailers may have to consider include how they reach the consumer, what technology they need, whether they want to do everything themselves and how they react to disruptive new competitors. The decline in brand loyalty was also identified by 29 percent of companies and was deemed to be driven by psychological, sociological and technological factors.

The survey also found that there is a direct correlation between how customer centric a company is and how fast it grows profits and revenues. In fact, 46 percent of customer-centric companies ranked connecting with consumers round-the-clock as a top priority.

“Today’s consumer and retail market is beyond disruption – we are disrupted – and CEOs need to listen to the market, look outward and focus on changing their business,” said Willy Kruh, KPMG Global Chair, Consumer & Retail. “It’s an increasingly difficult tightrope to walk between dealing with both internal and external continuous disruption, but both are key to creating customer centric organizations. Those companies that cannot authentically connect to customers will get left behind.”

Once you have launched your e-commerce web site, the challenge is to drive traffic from your intended audience. Other than running campaigns on Google Adwords and Facebook, you have the following options for targeted online campaigns.

Targeted Email and SMS Campaign
You can target Middle East subscribers through www.middleeastpostbox.com. You can select your specific audience based on age group, nationality, areas of interest and income group

Banner Advertising and Social Media Marketing You can reach local and regional audience by advertising in DubaiCityGuide.com, AbuDhabiCityGuide.com, SharjahCityGuide.com and UAEToday.com.

Guest Posts 

You can write product/e-commerce related articles and imbed links to your destination site. These articles will be posted on regional sites through www.guestposts.biz

Press Release Distribution and Media Monitoring Service

We recommend PR distribution to ME media and Global Media through www.pressreleasenetwork.com

For more information, contact Cyber Gear at info@cyber-gear.com

Historically, remote tracking software such as RTUs and surveillance technology have been viewed with scepticism by the masses.

This is embodied by the controversy that surrounds extensive CCTV networks in the UK, while the revelations that governments have used software to access private emails has also raised concerns over the scope of ‘Big Brother’ in the digital age.

Like all types of technology, however, tracking software and sensors are vulnerable to the machinations of each individual user, meaning that they can be used for the good of society in many instances. We’ve listed some examples below, and asked why they have such a positive benefit for businesses and households.

1. Remote Telemetry Units (RTUs) and Site Management

We start with RTUs, which are specialist tech products that collate and communicate real-time data from corporal objects.

Powered by the so-called Internet of Things (IoT), RTU units can be operated and accessed and operated remotely, enabling owners of multi-site corporations to optimise time and cost efficiencies across all of their locations.

Often used to reduce energy consumption and identify potential faults ahead of time, these products can also monitor remote sites and the harshest imaginable locations, while using any garnered data to optimise safety.

2. Remote Patient Monitoring

Exciting technological advancements have been made in the field of medicine in recent times, including the creation of electronic patient records and the sharing of accurate data between healthcare professionals in real-time.

The NHS is also trialling technology aimed at empowering dementia patients and similarly afflicted individuals to live independently for longer. This will also see physical, household objects such as fridges fitted with smart sensors, which monitor patients remotely and collate data to ensure they’re eating, drinking and washing regularly.

This could save the UK’s public health services considerable sums of money, while also ensuring that patients can continue to enjoy their home comforts safely and securely. Wearable technology will also be deployed as part of this drive, to monitor health metrics remotely and identify potential issues.

3. Fitness Tracker Apps

On a similar note, it’s impossible to escape the way in which fitness tracking apps have revolutionised our lives and empowered us in our efforts to achieve a healthier lifestyle.

From apps that track food calorie content to others that measure our heart-rate and physical performance during exercise, it has never been easier to cultivate effective dietary and fitness regimes.

This technology is certainly one of the more simplistic applications of remote tracking technology, but it has incredibly positive connotations and can certainly motivate us in our pursuit of higher living standards.