Monthly Archives: November 2018

The internet is made up of thousands of public and private networks around the world. And since it came to life in 1984, more than 4.7 zettabytes of IP traffic have flowed across it. That’s the same as all the movies ever made crossing global IP networks in less than a minute.

Yet the new Visual Networking Index (VNI) by Cisco predicts that is just the beginning. By 2022, more IP traffic will cross global networks than in all prior ‘internet years’ combined up to the end of 2016. In other words, more traffic will be created in 2022 than in the 32 years since the internet started. Where will that traffic come from? All of us, our machines and the way we use the internet. By 2022, 60 percent of the global population will be internet users. More than 28 billion devices and connections will be online. And video will make up 82 percent of all IP traffic.

“The size and complexity of the internet continues to grow in ways that many could not have imagined. Since we first started the VNI Forecast in 2005, traffic has increased 56-fold, amassing a 36 percent CAGR with more people, devices and applications accessing IP networks,” said Jonathan Davidson, senior vice president and general manager, Service Provider Business, Cisco. “Global service providers are focused on transforming their networks to better manage and route traffic, while delivering premium experiences. Our ongoing research helps us gain and share valuable insights into technology and architectural transitions our customers must make to succeed.”

Key predictions for 2022

Cisco’s VNI looks at the impact that users, devices and other trends will have on global IP networks over a five-year period. From 2017 to 2022, Cisco predicts:

Global IP traffic will more than triple
Global IP traffic is expected to reach 396 exabytes per month by 2022, up from 122 exabytes per month in 2017. That’s 4.8 zettabytes of traffic per year by 2022.
By 2022, the busiest hour of internet traffic will be six times more active than the average. Busy hour internet traffic will grow by nearly five times (37 percent CAGR) from 2017 to 2022, reaching 7.2 petabytes1per second by 2022. In comparison, average internet traffic will grow by nearly four times (30 percent CAGR) over the same period to reach 1 petabyte by 2022.
1 A petabyte is equal to 1,000 terabytes or one million gigabytes.

Global internet users will make up 60 percent of the world’s population
There will be 4.8 billion internet users by 2022. That’s up from 3.4 billion in 2017 or 45 percent of the world’s population.
Global networked devices and connections will reach 28.5 billion
By 2022, there will be 28.5 billion fixed and mobile personal devices and connections, up from 18 billion in 2017—or 3.6 networked devices/connections per person, from 2.4 per person.
More than half of all devices and connections will be machine-to-machine by 2022, up from 34 percent in 2017. That’s 14.6 billion connections from smart speakers, fixtures, devices and everything else, up from 6.1 billion.
Global broadband, Wi-Fi and mobile speeds will double or more
Average global fixed broadband speeds will nearly double from 39.0 Mbps to 75.4 Mbps.
Average global Wi-Fi connection speeds will more than double from 24.4 Mbps to 54.0 Mbps.
Average global mobile connection speeds will more than triple from 8.7 Mbps to 28.5 Mbps.
Video, gaming and multimedia will make up more than 85 percent of all traffic
IP video traffic will quadruple by 2022. As a result, it will make up an even larger percentage of total IP traffic than before—up to 82 percent from 75 percent.
Gaming traffic is expected to grow nine-fold from 2017 to 2022. It will represent four percent of overall IP traffic in 2022.
Virtual and augmented reality traffic will skyrocket as more consumers and businesses use the technologies. By 2022, virtual and augmented reality traffic will reach 4.02 exabytes/month, up from 0.33 exabytes/month in 2017.
Regional IP traffic growth details (2017 – 2022)

APAC: 173 exabytes/month by 2022, 32 percent CAGR, four-times growth
North America: 108 exabytes/month by 2022, 21 percent CAGR, three-times growth
Western Europe: 50 exabytes/month 2022, 22 percent CAGR, three-times growth
Central & Eastern Europe: 25 exabytes/month by 2022, 26 percent CAGR, three-times growth
Middle East and Africa: 21 exabytes/month by 2022, 41 percent CAGR, six-times growth
Latin America: 19 exabytes/month by 2022, 21 percent CAGR, three-times growth
Cisco Complete VNI Forecast
The Cisco Complete VNI™ Forecast includes global, regional, and country-level projections and trends associated with fixed and mobile networks. The full report includes additional information and analysis on IoT by industry vertical, IPv6 adoption, traffic growth by application, traffic patterns, cord cutting implications, Wi-Fi hotspots, broadband network performance and network security issues.

Google once experienced a 20% drop in traffic because of an extra .5 seconds in load time

The paradigm has shifted. According to Sharad Agarwal, CEO of Cyber Gear “It is no more about ‘Survival of the Fittest’. It is about ‘Survival of the Fastest’.”

Google now has a ‘Mobile First’ policy in place. One of the websites ranking criteria is ‘Download Speed’. Google even provides the tools to check your web site speed. It is at https://developers.google.com/speed/pagespeed/insights/

But Google does not help you increase the speed of your site. It simply points you in the right direction. To achieve ‘5G like’ speed (5G is 90 times faster than 4G!), you need the help of a professional company to recode, minimize HTTP requests, enable browser caching, compress graphics and optimize CSS delivery. Cyber Gear can assist you in delivering the fastest mobile experience so that you stay ahead of your competitors:

1. Coding is key

If you have a ‘responsive’ site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.

2. UX/UI are important

A fast site is a good user experience (UX), and how it looks, senses, and reacts (UI) leads to higher conversions.

3. Every second counts

According to industry benchmark test, 53% of visits are abandoned if a mobile site takes longer than three seconds to load. Check your ‘bounce’ rate in Google Analytics!

4. Time to first byte

TTFB, is the amount of time a browser has to wait before getting its first byte of data from the server. Google recommends a TTFB of less than 200 milliseconds.

5. Server speed matters

For Googlebot, a speedy site is a sign of healthy servers, so it can get more content over the same number of connections.

6. ‘Mobile First’ principle

Research shows that 30% of all online shopping purchases happen on mobile phones. And 79% of shoppers who are dissatisfied with site performance say they’re less likely to purchase from the same site again.

Here is the secret sauce.

7. Keep It Simple

Documents published on the web need to be kept small, be linked efficiently and contain only the data and graphics that they require. ‘Content’ and ‘Context’ are still primary.