Blizzard Mass Bans Players Exploiting Layering In Classic WoW

14 Aug 2018 News

Blizzard’s ban hammer is in full swing at the moment as they ban players exploiting the in-game layering mechanic. Layering is when ‘mini-servers’ or layers, are created within a server. For example, if you’re playing on the Faerlina server, you may actually be playing on Faerlina layer 1, layer 2, and so on. As a player, it isn’t immediately obvious what layer you are playing on, but you may notice that you’re in the same area as a friend, but you can’t see them. That’s because they are on a different layer.

Why Layering Was Introduced
During Vanilla wow, players experienced huge wait times trying to log into the game. When a player finally got into the game, they were then faced with significant amounts of lag as the thousands of other players surrounding them pushed the hardware and software limits to the max. Blizzard wanted to avoid this with the launch of Classic WoW, so they announced their solution, layering. The idea is that one layer would fill-up with players until it hit a predefined limit, and then a new layer would be generated. Any players logging in after this point will be placed on the new layer.

What Players Thought of Layering
Layering was controversial from the outset. Many avid Vanilla fans felt that layering would degrade the original Vanilla experience. Some players argued that it would detract from the feeling of a full and immersive community that Classic WoW is all about. A major discussion point was also the potential for this mechanic to exploited.

The Exploit
The exploit works like this:
● Player 1 farms a mob, boss, or mat on Layer 1.
● Then, Player 1 will ask someone on another layer, let’s say Layer 2, to invite them into a group. This will transfer Player 1 over to Player 2’s layer, in this case, Layer 2.
● Now Player 1 can farm the exact same item or mob all over again without having to wait for respawns or resets.
● Rinse and repeat. Player 1 can now hop to a different layer again, or back to their previous layer, and farm indefinitely.

Some players have been sinking vast amounts of energy into this exploit, farming for the best gear, or farming for items to sell on the Auction House. This exploit has been shifting huge amounts of Classic WoW Gold into the hands of the exploiters and massively disrupting the budding Classic WoW economy which was growing and developing in much healthier way in comparison to mainstream WoW, where value of WoW Gold is steadily declining and inflation is on the rise. The effect has been that some players have managed to get way ahead of other players, both in terms of the amount of WoWC Gold they have, and it terms of their gear progression and experience.

In response, Blizzard has come down hard on these players, issuing a range of bans. It looks as though some players have been handed one-month bans, some got 6-month bans, and the serious exploiters have been handed permanent bans.

UAE retailers will increasingly use AI and VR technology to enhance retail store experience,

14 Aug 2018 Uncategorized

Almost half of UAE CEOs in the retail industry intend to start using artificial intelligence (AI) in the next two years, as they are increasingly influenced by technology to enhance the retail store experience for customers. This is according to the 2018 Global Consumer Executive Top of Mind survey, ‘No Normal is the New Normal’ jointly conducted by KPMG International and The Consumer Goods Forum (CGF).
Global CEOs however were less optimistic about the adoption of AI, with only 24 per cent expressing intent to start using AI over the next few years. They were also less confident about the prospects of technology in retail, with 48 per cent saying that brands would use technology to enhance the retail store experience. This is in stark contrast with UAE CEOs, who were confident of harnessing technology to transform the customer experience in-store.

Even when it comes to the overarching theme of business transformation, 80 percent of UAE CEOs said they planned to prioritize it over the next two years versus 57.5 per cent of CEOs globally.

As changing customer behaviors and shifting demographics contribute to sustained margin pressures, shorter strategy cycles and increased expectations from customers, companies are ramping up to embrace digital and AI technologies underpinned by data and analytics.

This shift is helping boost margins, customer centricity, agility and efficiency by replacing or augmenting some human activities with technology, and by shifting technology to the cloud.

Anurag Bajpai, Head of Retail, KPMG Lower Gulf, said: “We are envisaging a major push towards embracing technology to enhance the retail experience. The next few years in the UAE may see more brands adopt AI, VR and connected technology to transform the in-store experience and integrate online and offline experiences. The 2018 Top of Mind Survey finds an industry aggressively navigating a sea of change, where retailers and manufacturers appear to be radically rethinking their strategy, culture and processes and becoming more agile as they focus on growth.”

Globally, the Top of Mind survey found that some of the most significant variables that manufacturers and retailers may have to consider include how they reach the consumer, what technology they need, whether they want to do everything themselves and how they react to disruptive new competitors. The decline in brand loyalty was also identified by 29 percent of companies and was deemed to be driven by psychological, sociological and technological factors.

The survey also found that there is a direct correlation between how customer centric a company is and how fast it grows profits and revenues. In fact, 46 percent of customer-centric companies ranked connecting with consumers round-the-clock as a top priority.

“Today’s consumer and retail market is beyond disruption – we are disrupted – and CEOs need to listen to the market, look outward and focus on changing their business,” said Willy Kruh, KPMG Global Chair, Consumer & Retail. “It’s an increasingly difficult tightrope to walk between dealing with both internal and external continuous disruption, but both are key to creating customer centric organizations. Those companies that cannot authentically connect to customers will get left behind.”

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