Monthly Archives: March 2017

The world has changed pace today with almost the entire human population being connected on social media. This connection breaks fences and brings about a sense of unity and empathy. In the business field, this connection is what started a brand-new revolution in content advertising; Influencer Marketing. Consumers now depend on other consumers to educate them of the right purchases. Rather than taking an interest in the opinions of other organizations, as they did previously, they now take a gander at each other and at their most loved social media influencers, who amass vast followings on media platforms like Facebook, Twitter, YouTube, Instagram, Snapchat, Pinterest, and many more.

In the minds of forward thinking marketers, rising stars in social media make ideal candidates to be marketing influencers, thereby, creating a universe of potentially beneficial outcomes. It opens up another channel for brands to associate with customers all the more straightforwardly, more naturally, and at scale. Through well targeted social media identities, brands can clarify their message while alluring their intended interest group.

Influencer marketing is based on a lot of trust between two or more parties and that is why it is still a relatively unknown revelation. People are not ready to invest in small time social media identities without the guarantee of an ROI. We are here to tell you that influencer marketing is the future of effective digital advertising; and here are 10 reasons why you should believe us.

1. It is highly InfluentialWord of mouth is the most effective marketing tool till date. It provides an air of trust and security, feelings that people want to experience before making a purchase. A recent study showed that “marketing-induced consumer-to-consumer word of mouthgenerates more than twice the sales of paid advertising.” And of those that were obtained through informal exchange of words had a 37 percent higher degree of consistency.
2. It is SocialOnline networking isn’t only another option to customary media—it’s turning the conventional model on its head. Customarily, buyers settled on choices considering the advertisements that they saw or listened to. Today, it’s less demanding to interact with different buyers through online networking and settle on better choices by finding out about their level of satisfaction with an item.
   Consumers today turn a blind eye to traditional ads listing out the benefits of a product. They want the brand to converse with them, in a personal manner. If businesses partner with the apt online identities, they can create a buzz on social media about their product.
3. It’s BrilliantConducting business with influencers and trendsetters will impart to the market that your brand might just be the next big trend. Also, you can repurpose the content created by them to inspire your current clients.
4. It’s Up and ComingOver the past year, influencer marketing has become a worldwide sensation with even Forbes magazine recognizing the benefits.
5. It is an ArbitrageAn arbitrage exists when something is being offered for less than its true worth. If you purchase this good, you will receive it at a reduced cost since the good’s real value is more prominent than its market cost. Lying in between the good’s market cost and actual value is your profit. To put it plainly, it is a chance to make huge benefits with minimal exertion.
   Influencer Marketing at the moment is classified as an arbitrage. The services of social media influencers are selling for much lower that their actual worth. This means that if you are one of the few marketers running influencer campaigns now, you can expect huge ROIs.
6. Rising CostsThe disadvantage of arbitrages is that it doesn’t last for a very long time. Once marketers catch on to this phenomenon and begin investing, the arbitrage will soon close, thereby drying up everyone’s ROI. For maximum profit today, invest in influencer marketers now!
7. Paid Ads are a painPeople on social media are exposed to over 5000 advertisements per day. The fact that we can’t remember a huge chunk of that statistic is scary to marketers running advertising campaigns as consumers are now turning a blind eye to traditional ads. This is why influencer marketing is definitely the way to go; it’s a fresh new approach to marketing and the public is responding well!
8. Native AdvertisingAs opposed to conventional publicizing, which intrudes on the purchaser experience, native advertising places brands and items inside organic content, making viewing ads a more pleasurable affair for consumers and an all more capable marketing answer for brands.
9. Helps with SEO OptimizationAlong with building your image and enhancing your business numbers, influencer marketing additionally helps you with SEO optimization. The more individuals specify your brand via web-based networking media, the more well-known and pertinent you will be on Google.
10. Targeting and Tracking Enabled

In the olden days, advertisers had minimal amount of information to go on to advertise their products. However, today in the digital world, analytics help us monitor every social media share and like, aiding your brand in segregating the audience and presenting targeted content; which in turn, brings about a greater buzz for your product.

Remember the days when catalog shopping was the buzz? Purchasing clothes, electronics and even furniture; all by flipping through a few pages of a book. Times have changed drastically now with the digital world almost completely eclipsing the simplicity of man; everything, these days, can be found on the marvel that we call, the Internet. And since everything has a relation to the web these days, the need for effective marketing gets called to action. Digital marketing is a giant industry in today’s world and Content Marketing plays an equally giant role within that realm. Suitable content marketing can tip the scales of your business, from success to total bust. So, when content marketing is such a vital component to the businesses of today, staying up to date with its trends is essential, if not critical. We are here to help you with that! Listed below are the 5 latest most influential trends in content marketing; to not just keep your business afloat, but to help it steam ahead.

1. Creating user-friendly content in bulkThe online user community is ever increasing; this also increases the amount of content consumed, drastically. Over the years, millions of businesses have capitalized on this by churning out content paired with effective content marketing. More to the point, 70% of B2B marketers have set themselves to producing a greater amount of content in 2017. But keep in mind, content cannot win alone; it is important to pair it in the right context. Google has advanced light years in recent times with new bots being able to spot content that is relevant and content aimed at optimizing SEO. There is no getting around it so relevant content is a must! Also, marketing your content in the intended context pulls in a greater audience.
2. Influencer MarketingInfluencer Marketing has existed in the past with companies reaching out to celebrities to endorse their products. This strategy has worked out well in the past but it does have a downfall; the costs. Buying the time of a celebrity does not come cheap. That’s where 2017 makes a revolutionary discovery; Micro-influencers. Micro-influencers are small, but trusted, authorities that businesses reach out to; they ask these people to review their products on their blogs, social media platforms and other online channels. Micro-influencing seems to be the next up and coming content marketing trend that is sure to stick.
3. Personalize your ContentAdding your flair to your content will target a specific section of your audience and will resonate with them well. Many businesses use analytics to help with the segregation of their audience, to create more targeted content. Although, this process doesn’t have to be so technical. Anyone can churn out targeted content by relating to at least one common factor with a section of your audience. For example, using the location tag or hashtag features on social media is a great start to targeted marketing that doesn’t require a highly technical approach.
4. Video MarketingUsing visual aids to market your content is no new feat. Businesses, small and big, have been doing it for years, even decades now, with great results; because why not? Humans are visual creatures and visual aids help us focus better. However, that focus is what matters. If the focal point of your video marketing campaign is not your product or if the whole project isn’t engaging at all to even have a focal point, then you’re in trouble. Video marketing is tricky; it is about producing eye-catching, engaging content coupled with the right ideas. Without the right ideas, your video marketing campaign will never take off.
5. Talk on Social MediaThe era of the newspaper is dying in today’s world as everyone has transitioned to receiving their news, on the go, through social media platforms. Social media giants like Facebook and Twitter are the biggest in third party applications to provide news to the public. This is a boon in business terms; there is nothing easier than marketing your content on social media. If there is news within your business about a new product or a grand new innovation, make sure it is being talked about on social media. This will be your biggest, most widest platform to get through to the audience you want.
   Digital Marketing is and always will be a wave of change. It will change tomorrow, the day after that and the year after that. There is no stopping it. The only way to keep up, is to ride the wave through. Follow these 5 trends to keep your business afloat! 

Are you in the mood for some new furniture? How about a new laptop? A new piece of artwork? Or even a new car? All without leaving the comforts of your couch? This is the simplicity of the world of ecommerce! In today’s day and age, almost every product imaginable is purchasable online; pay the prize required and bam! The product is at your doorstep. This ease of shopping has now almost completely eclipsed conventional ‘brick and mortar store’ shopping as everyone prefers to shop from the comforts of their homes. As of last year, the ecommerce ventures have snowballed to become a trillion-dollar industry. This megalith amount of revenue has pulled many an entrepreneur to join the ecommerce realm; and today with the help of this article, you can too!